More than a way to inform and drive traffic, social media is a gateway to communities, partners and media, and a source of (mis)information. How might you use insights on a daily or weekly basis to shape the stories you tell and the way you engage with your audiences? I’ll be sharing some ways University Affairs magazine knits social media, web and print content, newsletters and journalism. Hopefully you’ll come away with tangible ways your team, no matter how big or small, could be more nimble in your approach to social media. If audience members are interested, we could discuss ways of pitching and engaging with publications in the higher education space. Further reading, tools and resources will also be shared.