Going beyond channel management and individual pieces of content to planning and delivering impactful campaigns can be daunting or just something you may feel you just don’t have the time for. In this session, I’ll present my tried and tested 8-step framework for structuring campaigns and explore the challenges, opportunities, and potential pitfalls of each step along the way. Approaching a campaign with a structure and strategy can make it less daunting, waste less time, and lead to impactful results.