York University’s Division of Students is embarking on a new content-sharing model for communicating with students, harnessing the momentum of student engagement as students move from prospective to new to continuing students. By developing integrated digital content that can be shared across this continuum, cross-sharing that information and presenting it in a holistic yet targeted framework, we can help students navigate through their full York life-cycle with consistent and cohesive messaging, while at the same time reinforcing the student experience of a York community from offer through graduation. This presentation will demonstrate the research and planning stages of this student communications project.

Presentation slides: A student is a student