Sessions — PSEWEB

5,000 Content Creators: How One School Asked its Entire Incoming Class to Create the Ultimate Transition Story by Students, for Students

…

Joyce Peralta, Terry Lavender, Pierre Boisseau, Sara Laux, Kris Foster

Panel: COVID-19 Communications

…

Nicole Lentine, Kaycee Woodford

A Mile in Their Shoes: Building Empathy Through Experience Maps

…

Avoiding Burnout with Measurement Strategy

…

Brigid McWhirter, Sarah Metherall

Breaking Down Silos to Improve Communication, Efficiency and Output

…

Ana Herrera, Nathan Salter

Building a Web Ecosystem Instead of a Website

…

Sebasteann Barradas

Choose Your Own Adventure: Utilizing Social Media Tools for Long-form Engagement

…

Communication Superchargers

…

Communications Goes Agile: The Whys and Hows of Agile Processes for Communications Teams

…

Content Strategy at UBC: Lessons from our First Year

…

Cooking Content

…

Do You Hear What I Hear? Bringing “Voice of Student” into Your Communications

…

Adriann Kennedy

Google Can’t Fix Everything! (Or, how we Made the Most of our ad Fails)

…

Sara Valentino, Jasmine Paukkunen

Higher Education Marketing in a time of change

…

Joyce Peralta, Simon Labonne

Higher Standards: 9 Simple Standards for Building Successful Websites in Higher Ed

…

How and Why we Redesigned our Homepage Twice in one Year

…

Suzanne Dergacheva

Improving Experiences by Combining UX Research and Strong Content Strategy

…

International New Student Transition: Beyond the Basics

…

I’ve got 99 Audiences and I Need Them to be one: Breaking Through the Digital Noise to Reach your People

…

Robin Koning, Gregory Houston

Leverage Your Brand by Going Back in Time

…

Victoria Lamb Drover, Kendra Rowswell

Marketing in the Digital Divide: reaching rural, remote, and Indigenous students facing socio-economic barriers to technology.

…

Monetized Behavioural Metrics: Using Google Analytics to Measure Value

…

Jason Miller, Courtney Young

Money Can’t Buy me Love

…

Madeline Taylor

Multimedia Storytelling: Engaging Students, Sharing Stories and Creating Connection Across Campus

…

Suzanne Dergacheva

Pre-Conference Workshop: User Experience Design for Drupal

…

Separating Sense From Nonsense Before it was Sexy

…

That’s my Jam: Using Google Jamboard for UX Mapping, Design Sprints, and Collaboration in Higher Ed

…

To Share or not to Share: the Realities of Student Mental Health

…

Kimberly Lyn, Ashley Meehan

Trends, Memes and Alumni: Using Content to Keep a Global Community of Graduates Engaged Online

…

Suzanne Dergacheva

User-Friendly Experiences for Assistive Technology Users

…

Erin Brinen, Elaine Gamble

Using Data to Power Your Digital Experiences

…

Using Student Content Creators to Build Community (and Humanize Your Brand)

…

Why Content Modelling Is So Hot Right Now

…

Words Matter: How to Create Inclusive Communications When You’re not an Inclusion Expert

…

Robert Blizzard

Pre-Conference Workshop: Journey Mapping the Student Experience

…