Sessions ⁄ #PSEWeb

Chatbot or Mega Menu? And Other UX Choices that Shape your Website Strategy

Suzanne Dergacheva
Brand Reputation Panel
AI Prompt Engineering: Strategies for Communicators

Martin Waxman
Dessert with the Sponsors
Lunch
Student Communications Power Hour
AI Power Hour
Coffee Break
Breakfast
Coffee Break
Lunch and Campus Tour
Welcome from our hosts

Christine Szustaczek
Opening Remarks

Lee-Anne Akister
(Keynote) Care, Sustainability, and Unmaking: Lessons from Community-Based Research

Samar Sabie
(Keynote) Sustaining the Creative Spark in the Darkest Days: Meaning, Momentum & Magic in Marketing

Ken Steele
(Keynote) Declutter Your Digital Footprint: Reducing Carbon Emissions in a Cloud-Based World

Anureet Kaur
(Keynote) Rough Sailing Ahead: What Marketers Need to Know

Alex Usher
Strategy Before Tools: How to AI

Joel Goodman
Partners in Problem-Solving: How Two Teams Turned Waterloo’s Student Expense Calculator Challenge Around

Joe Kwan, C.J. Pagtakhan
#MyHartHouse: Empowering Voices, Sharing Connections

Natalie Gomes, Nick Carter
Happily Ever After: Why Long Term Support is Critical for Sustainable Websites

Cliff Persaud
Dr. Microsoft or How I Learned to Use Microsoft Lists and Love My Editorial Calendar

Elena Ferranti
The Big Green Quiz: Sustainability in Higher Ed Marketing

Nathan Monk
Infusing an Ethic of Care into Social Media

Nicole Crozier
Blog About It! How to Build and Grow a Student-Driven Storytelling Space

Amanda Vos
Escaping “Efficiencies”: Communications During Fiscal Contraction

Nicolle Wahl
Strategy First, Then the Plan: Why Communicators Need to Know the Difference

André Garneau
A Founder’s Takeover on U of T Instagram Stories

Krista Boniface
From Paper to PDF to Pixels: Unlocking the Secret to Accessible, Sustainable Content

Sarah McMahon
Supercharge your Storytelling for Award-Winning Results

Tony Sheridan
No Budget? No Problem! Growing a Thought-Leadership Platform, Sustainably and Without (Much) Paid Promotion

Megan Haynes
Creating a Cohesive User Journey Across Websites

Suzanne Dergacheva, Jason Miller
Messy Project, Real Results: 87 Program Pages in 8 Weeks

Andrea Brown, Jennifer Gruden
Why Lead Generation in Higher Ed is a Waste of Time and Money

Robert Kadar
Small Team, Big Reach: Building a Scalable Content Creator Program

Steve Southon, Laura Warman
The Lifecycle of a Story – Sustaining Impact with a Multiplatform Approach

Lisa Lightbourn, Polina Teif
Living Portal: How U of T Built its First Scalable and Sustainable Brand Portal

Melissa Dukovcic, Emma Nguyen, Karlie Hopf, Laura Stradiotto
Don’t Be Afraid to Make Bold Decisions to Stay True to Your Brand

Pym Buitenhuis, Courtney Brownell
The Site That Keeps on Growing: Managing Expansion, Multiple Audiences, and Sustainable Web Design

Cara Crowley
The Elements of Creative Synergy: How to Build a Sustainable Social Media Ecosystem 

Ashley Meehan, Sara Hines, Alice Lawlor, Laura Stradiotto
Right Message, Right Time: Putting Students First through Smarter, Streamlined Communications

Charlotte Miller, Elizabeth DiEmanuele, Jeff Low, Tanja Maraj
Building Lasting Relationships with Email Newsletters

Dayana Kibilds
Doubling Impact: Strategic LinkedIn Growth For Higher Education In 12 Months

Anne Robinson
I For One Welcome Our AI Overlords: Practical Applications of GenAI in Communications

Chris Boutet
Digital personalization – Beyond the email

Matt Heitto, Mel Gibson
We Listen and We Don’t Judge: A Social Media Unplugged Panel

Sarah Wells, Krista Boniface, Cadie De Kelver, Tony Sheridan
The Lost Art of Neuroscience and Psychology in Higher Education Marketing

Alex Besszong
Mastering Advanced GA4 Features for Deeper Insights

Simon Labonne
Engaging Communities Through Digital Storytelling: Indigenous History Month at Concordia University

Allison Saunders
If Nothing Changes, Nothing Changes

Beth Dean
Just Keep Swimming: How to Build a Creatively and Financially Sustainable Mar-Com Team

Kristofer Karol, Wes Buskirk
How we Shot 18 Months of Social Media Content in 5 Days!

Glenda Tompkins
By Gen Z, For Gen Z: Curating Content for the Modern Times

Katie Kinross