The Sessions

Keynotes

Presentations

Adventures in podcasting: Where it’s at – I’ve got no turntable and two microphones

Tuesday, July 9, 2019 at 10:15 AM

In January 2017 I launched a monthly podcast at U of T Mississauga (UTM): VIEW to the U, An Eye on... More

An illustrated journey to some sort of point about marketing

Tuesday, July 9, 2019 at 11:15 AM

A hilarious tragicomedy, fully illustrated and animated in crayon, of an in-house graphic designer. Interjected with creative real-life case studies covering branding, campus retail/apparel, donor recognition, sports marketing,... More

Beyond books: How the library can support higher ed communicators

Monday, July 8, 2019 at 4:20 PM

Looking for #tbt content for your school? New research published by your faculty? Unique campus spaces? Compelling stories for media pitches and experts for interviews? Content... More

Building trust in a time of uncertainty: A video series and social strategy that could

Monday, July 8, 2019 at 1:10 PM

To get an authentic story across, nothing happens without relationship and trust. In times of high pressure, skepticism and little time, it... More

Creating a consistent web experience across all faculties

Monday, July 8, 2019 at 10:15 AM

As the Digital Experience team for the University of Calgary tasked with creating a leading edge experience for our audiences on the web, we faced a tough challenge: offering a consistent user experience across all our faculty... More

Discover if your campus culture evolved enough to create social media engagement and brand communities

Monday, July 8, 2019 at 4:20 PM

This presentation is based off of my doctoral dissertation, a qualitative exploratory multi-case... More

How Laurentian University created a data-driven content strategy using SEO

Tuesday, July 9, 2019 at 11:15 AM

We all know SEO is important, but the real question is — are you using it properly? How do you track the performance of your keywords and discover new ones? How do you know... More

How to build community on social media

Monday, July 8, 2019 at 11:15 AM

Let’s bring the social back to social media! In this session, you’ll learn how to develop authentic, relatable content, encourage conversation between staff, students, alumni and industry, strengthen your brand and... More

How to hack 10,000 student engagements: Four simple steps to highlight your program

Tuesday, July 9, 2019 at 9:00 AM

The walls are covered in posters, Instagram is practically all adcon and influencers, how do you stand out anymore? Learn how a few simple... More

How to train everyone in your organisation to write effective digital copy

Monday, July 8, 2019 at 2:10 PM

The opportunity (and necessity) to create and manage digital content right across our organisations is massive, yet so often we either daren’t trust people to do it, or we... More

Interactive UX workshop

Tuesday, July 9, 2019 at 3:25 PM

Come practice your UX skills and get to see what your fellow conference attendees are up to! This is an interactive session in which volunteers present quick demos of their projects to the group, and the audience provides structured UX feedback. Demos can include... More

KEYNOTE: More than Behind the Scenes – Leadership Development for Digital Marketing Professionals

Tuesday, July 9, 2019 at 1:10 PM

Dr. Josie Ahlquist has trained thousands of professionals and students around the globe on how... More

Navigating relationships when no one knows what your job is

Monday, July 8, 2019 at 3:20 PM

When I started working as the Digital Community Coordinator at Ontario Tech University, my position was brand new. This meant two things: I had the opportunity to shape the work that I do and the way that this position can... More

Project Welcome Wagon: The most ambitious crossover in YorkU history

Tuesday, July 9, 2019 at 2:15 PM

Also known as: Coeur de Lion Chronicles, a one-stop-shop transition tool for incoming students. Coeur de Lion Chronicles is a webseries that pairs Youtube videos and eNewsletters... More

Reducing our digital footprint in order to improve the customer experience

Monday, July 8, 2019 at 1:10 PM

A recent reorganization of our administrative services units provided an opportunity to re-imagine how we deliver information about our services. Problem: When examined as a... More

RU Live? ‘Zooming’ in on armchair recruitment with webinars

Monday, July 8, 2019 at 4:20 PM

Ryerson has been finessing its webinar program for prospective students and applicants for several years now, and today we engage students from 80+ countries each cycle and... More

Send better emails

Saturday, June 8, 2019 at 11:15 AM

Email has a bad reputation — it’s outdated, clunky, spam-filled, and, in many ways, can’t take advantage of the modern Internet. But is the oldest and most widely used digital channel for peer-to-peer communications really all that bad? Email is free,... More

Sharing Indigenous student stories

Saturday, June 8, 2019 at 10:15 AM

Enrolment for Indigenous students at Saskatchewan Polytechnic has increased 31 per cent since 2011-12. Currently Indigenous students represent 19 per cent of the student population. Sask Polytech actively works to recruit and... More

Supporting social media ambassadors

Monday, July 8, 2019 at 4:20 PM

Saskatchewan Polytechnic has 12 affiliate social media accounts (and growing) run by internal subject matter experts, including instructors and coordinators. The Communications and Marketing team is providing training and support... More

Taking it to the next level: Strategies for making good UX a team effort

Monday, July 8, 2019 at 2:10 PM

At McGill, the amount of effort and emphasis put into UX research for web projects has grown substantially over the past few years. This has resulted in more frequent testing, a... More

The ABCs of digital marketing for PSEs – Analytics, Bench-marking, and Conversions

Tuesday, July 9, 2019 at 9:00 AM

We often hear presentations regarding analytics, bench-marking, and conversions that are designed for businesses based in repeat customers.... More

The digital leader: Risks and rewards of having the President on social media

Tuesday, July 9, 2019 at 10:15 AM

A new national study of Canadian university presidents/principals on social media will be shared alongside insights into how to better... More

The Terminator: Blowing up our website to save our strategy

Tuesday, July 9, 2019 at 2:15 PM

A website older than time itself. A CMS that crumbled at the slightest touch. And pages upon pages of scattered, scared and out of date content. It wasn’t just non-responsive, it was DOA. We needed to save ourselves from the... More

Writing for Santa

Monday, July 8, 2019 at 3:20 PM

Today, university leaders are expected to be active on social media. Whether they handle their own accounts or expect you to do it for them, it’s still your job to keep them out of trouble and on message. With two years experience as communications manager for... More

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