The Sessions
Keynotes
Presentations
Adventures in podcasting: Where it’s at – I’ve got no turntable and two microphones
In January 2017 I launched a monthly podcast at U of T Mississauga (UTM): VIEW to the U, An Eye on... More
An illustrated journey to some sort of point about marketing
A hilarious tragicomedy, fully illustrated and animated in crayon, of an in-house graphic designer. Interjected with creative real-life case studies covering branding, campus retail/apparel, donor recognition, sports marketing,... More
Beyond books: How the library can support higher ed communicators
Looking for #tbt content for your school? New research published by your faculty? Unique campus spaces? Compelling stories for media pitches and experts for interviews? Content... More
Building trust in a time of uncertainty: A video series and social strategy that could
To get an authentic story across, nothing happens without relationship and trust. In times of high pressure, skepticism and little time, it... More
Creating a consistent web experience across all faculties
As the Digital Experience team for the University of Calgary tasked with creating a leading edge experience for our audiences on the web, we faced a tough challenge: offering a consistent user experience across all our faculty... More
Discover if your campus culture evolved enough to create social media engagement and brand communities
This presentation is based off of my doctoral dissertation, a qualitative exploratory multi-case... More
How Laurentian University created a data-driven content strategy using SEO
We all know SEO is important, but the real question is — are you using it properly? How do you track the performance of your keywords and discover new ones? How do you know... More
How to build community on social media
Let’s bring the social back to social media! In this session, you’ll learn how to develop authentic, relatable content, encourage conversation between staff, students, alumni and industry, strengthen your brand and... More
How to hack 10,000 student engagements: Four simple steps to highlight your program
The walls are covered in posters, Instagram is practically all adcon and influencers, how do you stand out anymore? Learn how a few simple... More
How to train everyone in your organisation to write effective digital copy
The opportunity (and necessity) to create and manage digital content right across our organisations is massive, yet so often we either daren’t trust people to do it, or we... More
Interactive UX workshop
Come practice your UX skills and get to see what your fellow conference attendees are up to! This is an interactive session in which volunteers present quick demos of their projects to the group, and the audience provides structured UX feedback. Demos can include... More
Maximizing LinkedIn for post secondary marketers
The rise of digital and social media platforms has enabled prospective students, business leaders and alumni to research and make decisions on their own. In this new environment, schools must engage the audiences that matter most... More
Navigating relationships when no one knows what your job is
When I started working as the Digital Community Coordinator at Ontario Tech University, my position was brand new. This meant two things: I had the opportunity to shape the work that I do and the way that this position can... More
Project Welcome Wagon: The most ambitious crossover in YorkU history
Also known as: Coeur de Lion Chronicles, a one-stop-shop transition tool for incoming students. Coeur de Lion Chronicles is a webseries that pairs Youtube videos and eNewsletters... More
Reducing our digital footprint in order to improve the customer experience
A recent reorganization of our administrative services units provided an opportunity to re-imagine how we deliver information about our services. Problem: When examined as a... More
RU Live? ‘Zooming’ in on armchair recruitment with webinars
Ryerson has been finessing its webinar program for prospective students and applicants for several years now, and today we engage students from 80+ countries each cycle and... More
Send better emails
Email has a bad reputation — it’s outdated, clunky, spam-filled, and, in many ways, can’t take advantage of the modern Internet. But is the oldest and most widely used digital channel for peer-to-peer communications really all that bad? Email is free,... More
Sharing Indigenous student stories
Enrolment for Indigenous students at Saskatchewan Polytechnic has increased 31 per cent since 2011-12. Currently Indigenous students represent 19 per cent of the student population. Sask Polytech actively works to recruit and... More
Supporting social media ambassadors
Saskatchewan Polytechnic has 12 affiliate social media accounts (and growing) run by internal subject matter experts, including instructors and coordinators. The Communications and Marketing team is providing training and support... More
Taking it to the next level: Strategies for making good UX a team effort
At McGill, the amount of effort and emphasis put into UX research for web projects has grown substantially over the past few years. This has resulted in more frequent testing, a... More
The ABCs of digital marketing for PSEs – Analytics, Bench-marking, and Conversions
We often hear presentations regarding analytics, bench-marking, and conversions that are designed for businesses based in repeat customers.... More
The digital leader: Risks and rewards of having the President on social media
A new national study of Canadian university presidents/principals on social media will be shared alongside insights into how to better... More
The Terminator: Blowing up our website to save our strategy
A website older than time itself. A CMS that crumbled at the slightest touch. And pages upon pages of scattered, scared and out of date content. It wasn’t just non-responsive, it was DOA. We needed to save ourselves from the... More
Writing for Santa:
Today, university leaders are expected to be active on social media. Whether they handle their own accounts or expect you to do it for them, it’s still your job to keep them out of trouble and on message. With two years experience as communications manager for... More
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