Everyone is talking about how Generative AI chatbots like ChatGPT will transform our work in marketing and communications. But has anyone actually showed you how? In this talk, U of T Communications’ (UTC) Director of Content Innovation, Chris Boutet, will demonstrate real, practical case studies of how GenAI has been applied by U of T staff. We’ll also discuss what’s been done so far by UTC to produce guidelines facilitate institution-wide knowledge sharing for GenAI use in daily work.
Chris Boutet
Director, Content Innovation, University of Toronto
Chris Boutet is a is an award-winning digital communicator with over 15 years’ experience leading digital strategies in support of news, communications and marketing operations. In his current role as Director, Content Innovation with University of Toronto Communications, he chairs a working group that developed U of T’s guidelines for the use of Generative AI in marketing and communications. Chris also serves as communications advisor on U of T’s institutional Task Force on Artificial Intelligence.