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#PSEWeb 2025
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Sessions
Keynote Session with Samar Sabie
Keynote Session with Ken Steele
Keynote Session with Anureet Kaur
Keynote Session with Alex Usher
Strategy Before Tools: How to AI
Partners in Problem-Solving: How Two Teams Turned Waterloo’s Student Expense Calculator Challenge Around
#MyHartHouse: Empowering Voices, Sharing Connections
Happily ever after: why long term support is critical for sustainable websites
Dr. Microsoft or How I Learned to use Microsoft Lists and love my Editorial Calendar
The Big Green Quiz: Sustainability in Higher Ed Marketing
Infusing an ethic of care into social media
Blog About It! How to Build and Grow a Student-Driven Storytelling Space
Escaping “Efficiencies”: Communications during fiscal contraction
Strategy First, Then the Plan: Why Communicators Need to Know the Difference
A Founder’s Takeover on U of T Instagram Stories
From Paper to PDF to Pixels: Unlocking the Secret to Accessible, Sustainable Content
Supercharge your Storytelling for Award-Winning Results
No budget? No problem! Growing a thought-leadership platform, sustainably and without (much) paid promotion
Creating a Cohesive User Journey Across Websites
Messy project, real results: 87 program pages in 8 weeks
Why Lead Generation in Higher Ed is a Waste of Time and Money
Small Team, Big Reach: Building a Scalable Content Creator Program
The Lifecycle of a Story – Sustaining Impact with a Multiplatform Approach
Living portal: How U of T built its first scalable and sustainable Brand Portal
Don’t Be Afraid to Make Bold Decisions to Stay True to Your Brand
The Site That Keeps on Growing: Managing Expansion, Multiple Audiences, and Sustainable Web Design
The Four Elements of Creative Synergy: How to Build a Sustainable Social Media Ecosystem
Right message, right time: Putting students first through smarter, streamlined communications
Building Lasting Relationships with Email Newsletters
Doubling Impact: Strategic LinkedIn Growth For Higher Education In 12 Months
I For One Welcome Our AI Overlords: Practical Applications of GenAI in Communications
Digital personalization – Beyond the email
We listen and we don’t judge: A social media unplugged panel
The lost art of neuroscience and psychology in higher education marketing
Mastering advanced GA4 features for deeper insights
Engaging Communities Through Digital Storytelling: Indigenous History Month at Concordia University
If nothing changes, nothing changes
Just Keep Swimming: How to Build a Creatively and Financially Sustainable Mar-Com Team
How we shot 18 months of social media content in 5 days!
By Gen Z, For Gen Z: Curating Content for the Modern Times