#PSEWeb Silver Sponsor
m5

Canada’s Post-Secondary Specialists
Since 1984
We help students and institutions create the perfect match. As one of Canada’s largest independent marketing agencies, we offer all of the services you’d expect plus a few more you might not.
We work with colleges, polytechnics and universities to help them be bolder and more effective in their marketing. Stepping away from three-and-a-tree and towards their own authentic voice. Because in disruptive times like these, playing it safe is dangerous.

Supporting Your Internal Team
Marketing teams are under pressure with fewer resources and increased expectations for domestic recruitment. That’s why we’ve designed two quick and cost-effective offerings to supercharge your marketing.
Bold Positioning Workshop: We all know there is a sea of sameness in post-secondary marketing. Our intensive virtual workshop will help your team discover your natural positioning, bringing clarity to your marketing.
Paid Media Advising: Wondering how to make your media budget go further? Gain an independent perspective on your current media plan with an actionable report and briefing, including budget allocations and channel optimization.
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Attending #PSEWeb 2025

Jon Duke
VP, Strategy
With nearly 20 years of marketing experience, Jon digs deep to bring clarity, focus, and purpose to clients’ marketing and communications. He leads m5’s strategy practice across their five offices and supports teams in developing targeted marketing and recruitment strategies for institutions across Canada. His work helps post-secondary institutions strengthen their brands, attract the right students, and achieve enrollment goals in an increasingly competitive landscape. A curious lifelong learner by nature, Jon has completed extensive professional development in behavioural economics and is currently completing an MBA from Queen Mary, University of London.