Whether it is a video on social media to build your brand, an email to prospective students, an address to an audience at a conference or campus event, or a pitch to institutional leadership to get support for an initiative, STORYTELLING truly has immense potential in all areas of our work to support us in achieving our goals. However, it has become a buzzword that while many use it, fewer genuinely understand it, and few know how to implement it in their practice effectively.
In this session, award-winning storytelling strategist Tony Sheridan will start from the big-picture view of the influential art of storytelling, move to the scientific components of what makes a great story and how to resonate for recall and driving action, and then zoom in on the practical take away tips you need to leave the session with an actionable toolkit to start to tell better stories and tell stories better.
Warning, this session may include some stories!
Tony Sheridan
Content Strategy Manager, King Abdullah University of Science and Technology
Tony Sheridan is the Content Strategy Manager at KAUST (King Abdullah University of Science and Technology) in Saudi Arabia, where he leads storytelling and strategic content across one of the most ambitious research universities in the world. With over 15 years of experience in higher education marketing and communications, Tony has helped shape truly global campaigns with world leading brands and led award-winning work around the world. He has been speaking a Higher Ed conference for over a decade and been a Keynote at conferences on four continents.
A lifelong believer in the power of a good story (and a full time yapper), Tony specializes in helping universities move beyond the buzzword and into the real impact of storytelling — the kind that inspires audiences, rallies leadership, and sparks action.
At #PSEWEB, he’ll take you on a journey from the science of storytelling to the practical tools you need to start telling stories better — and telling better stories.