Email wasn’t always just a marketing tool. It was once a space for real conversations, deep connections, and even love stories (remember You’ve Got Mail?).
Today, most email programs prioritize the sender over the reader, reducing newsletters to one-way “blasts” or action-driven prompts. But what if we reimagined email as a space to build long-lasting relationships?
In this talk, we’ll explore how to design email newsletters that feel like a conversation, not a broadcast. You’ll learn how to craft emails that people actually want to receive — ones they open eagerly and click on with curiosity.
We’ll cover:
- How to shift from talking at your audience to creating content for them
- How to create a newsletter that your audience can’t resist
- How people skim newsletters today and how to make them pause
By the end of this session, you’ll walk away with actionable tactics to make your email program more human, more sustainable, and more impactful.
Dayana Kibilds
Vice President – Strategy, Ologie
Day is vice president of strategy at Ologie, the marketing and branding agency for education. For 15 years, Day has been leading innovative marketing work with universities worldwide, simplifying the complex. She is an international keynote speaker on enrollment marketing, email strategy, productivity, and stakeholder management. Day hosts Enrollify’s Talking Tactics podcast, and co-authored Mailed It!: A Guide to Crafting Emails that Build Relationships and Get Results.