Wondering how to create a digital blog campaign that lasts and truly resonates with students?
We’ll explore how to create and sustain a student-driven blog in higher education, using the University of Waterloo #MyCo-opExperience Blog as a model. Key takeaways include:
-🚀 Why student voices matter – how authentic storytelling builds community amongst peers, boosts engagement, and enhances recruitment.
-🛠 How to structure and manage your blog – balancing student creativity with institutional goals.
-🎤 Best practices for recruiting and empowering student writers – ensuring diverse, high-quality content while valuing authenticity.
-📈 How to measure and amplify success – leveraging analytics, social media, and continuous improvement.
By the end of our session, you’ll have a clear, actionable game plan to launch and sustain a high-impact student blog that lasts, grows, and truly resonates.
Amanda Vos
Digital Experience Team Lead, University of Waterloo, Co-operative and Experiential Education
Amanda Vos is the Digital Experience Team Lead for Co-operative and Experiential Education at the University of Waterloo. With a Master’s in Digital Experience Innovation and ongoing studies in Business, Entrepreneurship and Technology, she combines strategy and storytelling to create accessible, engaging digital experiences. Amanda is passionate about lifelong learning, inclusive design, and driving innovation.