The Sessions

Keynotes

KEYNOTE: Optimizing Your PsyCap Mindset

Monday, August 13, 2018 at 11:00 AM

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Presentations

A Digital Romance: Using Content Modelling and Structured Content to Build Better Relationships Between Your Content and Colleagues

Friday, August 17, 2018 at 2:40 PM

Schools, colleges and universities are complex beasts. The consequence of our vast structures and a... More

Beyond Strategy: Social Media for Community Engagement

Friday, August 17, 2018 at 2:40 PM

More than a way to inform and drive traffic, social media is a gateway to communities, partners and media, and a source of (mis)information. How might you use insights on a daily or weekly basis to shape the stories you tell and... More

Capturing the International Experience

Tuesday, August 14, 2018 at 1:50 PM

Have you ever wondered how to meaningfully capture and tell the stories of students who are making a difference abroad? In 2016, we documented the journey of ten health sciences students, faculty and top Toronto doctors on an... More

Dynamic Duos: Win both the Mobile Web and Social Media with Accessibility and Standards

Friday, August 17, 2018 at 11:05 AM

Google, Facebook and Apple have all launched accelerated, mobile-friendly formats to improve performance – because as a whole, the... More

Facebook Live – Connecting with Students to Provide Live Answers to Common Questions

Tuesday, August 14, 2018 at 1:50 PM

Student Central at Western University has been using Facebook Live to connect with applicants and current students since the summer of... More

Facebook’s new New NEW Algorithm: Epic Data Share

Saturday, August 18, 2018 at 9:30 AM

The great and noble Facebook is pulling newsfeed real estate from Pages and making room for meaningful, spirit-lifting content from that person you share nothing with except maybe an obligation to friend each other. Because... More

Help, My Website Project is Going Off the Rails – Now What?

Tuesday, August 14, 2018 at 1:50 PM

During the start of a website project, we see everything through rose coloured glasses. Before long the honeymoon phase is over and nothing seems to be going right. Does this... More

How to Make Measurement and Analytics Part of Everybody’s Job – Without Causing a Riot

Monday, August 13, 2018 at 10:15 AM

We all know that data and analytics are key to effective marketing, but we also know how daunting... More

How to Migrate to HTTPS and Win at SEO (in Plain English)

Tuesday, August 14, 2018 at 3:00 PM

Google has started displaying the “Not secure” message in Chrome browsers for non-HTTPS sites with any form of data collection (i.e. mailing list signup form) as of October 2017. For brand reputation and safeguarding... More

How to really tell an Instagram Story

Saturday, April 28, 2018 at 11:10 AM

Ephemeral content on Instagram Stories may seem like a fading trend, but with 300 million active users watching them and rising, there is serious marketing potential to be had in mastering them. In this presentation, Krista... More

Making the One-to-One Dream a Reality: Creating a Personalized Web Experience to Drive Enrollment and Giving

Monday, August 13, 2018 at 10:15 AM

Personalization is the next tactic in your marketing toolkit, giving you the keys to make... More

More geese, less art: Learning from your best and worst social analytics.

Friday, August 17, 2018 at 11:05 AM

In December 2017, we made a social media campaign out of our most-loved social media posts of the year. Not only did it make for some great filler-content for the holiday break to... More

Rethinking Search Results from the Users’ Perspective

Friday, August 17, 2018 at 3:30 PM

Post-secondary websites have evolved a lot over the past decade. Search results pages have hardly changed. We’re long overdue to envision better ways to help users find what they’re looking for, faster and with fewer... More

Shaking hands with the developer: How IT Communications can help you build a better website

Tuesday, August 14, 2018 at 9:30 AM

The IT Communications team at McGill University provides communication methods and services based... More

Small Budget, Big Impact: Create Engaging Digital Stories

Friday, August 17, 2018 at 1:00 PM

When you have a small budget, creative storytelling is the most valuable commodity in your digital toolbox. Sometimes, it’s even an opportunity to achieve the unexpected: a real, genuine connection between your target audience... More

Sponsors

Monday, August 13, 2018 at 8:00 AM

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The Science of Reddit

Monday, August 13, 2018 at 1:00 AM

Western University has begun incorporating Reddit and the Ask Me Anything subreddit as a way to engage with community when announcing groundbreaking research and partnerships. In this talk, Mathew Hoy will discuss how to get started doing AMAs and share the tools... More

Using Diary Studies to Track Long-term Usability Results

1:00 AM

Diary studies are the unsexy user research method but a perfect match for university campuses and websites. The nature of this user research method provides not only immediate feedback but a longitudinal view of user behavior.... More

UX for Higher-Ed: Web Renewal with a User-Focused Approach

Saturday, August 18, 2018 at 1:00 PM

Laurier has leveraged a user-focused approach in its ongoing web renewal project. In this presentation, we will walk through our research strategy and methods, showcase some of our findings, and discuss how we translated this... More

Video as fashion: what’s new on the digital runways for 2018

Tuesday, August 14, 2018 at 9:30 AM

Remember that awful outfit you wore to prom? Just like fashion, video is a constantly evolving communication channel. Join us as we examine some of the recent trends in how videos... More

Why Marketing to Online Students is like Online Dating (and how to be good at it)

Friday, August 17, 2018 at 1:00 PM

“Do they give a good visual impression? Do they have kids? What do they do for a living? Where does he/she see themself in 5... More

Your Poster is Ugly: Tales from a Multi-Year Digital Recruitment Campaign

Monday, August 13, 2018 at 1:00 AM

Your boss magically grants your wishes and announces that they’re giving you multi-year, digital-specific recruitment budget – you should be thrilled, right!? But where do... More