The Sessions



Monday, July 25, 2016 at 1:10 PM

Title TBA Description... More

KEYNOTE – Prepare to Enter the Matrix: The Online Future for Higher Education

Tuesday, July 26, 2016 at 8:30 AM

Higher education already facilitates greater volume and intensity of online stakeholder interactions than virtually any other sector, but... More

KEYNOTE – Trials, tribulations, and triumphs: how we successfully collaborated with big brands and influencers.

Monday, July 25, 2016 at 8:30 AM

New into the world of social influencers, in 2015 Newfoundland & Labrador Tourism went... More


‘Brand’ is NOT a four letter word

Monday, July 25, 2016 at 2:30 PM

Afraid to use the word ‘brand’ in meetings with deans or faculty? Used to seeing eyes glaze over when you speak about ‘positioning’ and ‘promise’? As many in the #HigherEd sector know, it is... More


Monday, July 25, 2016 at 10:20 AM

Are gif’s back-to-being-the-future? Are still images SO last year? What is a cinemagraph? Welcome to the world of #shortvideo. Facebook counts just three seconds as a video view. Vine is laughing all the way to the Twitter newsfeed with its six second limit. Snapchat... More

#ThanksFacebook: the new algorithm that haunts us all.

Tuesday, July 26, 2016 at 3:05 PM

In shocking news: Facebook’s algorithm turned on us all again. Delivering content to subscribers was as basic to Facebook as Pumpkin Spice Lattes are to the liquid fashion conscious among us. So for awhile there was... More

Beyond Marketing: A Collaborative Approach to Social Media that Includes Employees and Students

Monday, July 25, 2016 at 3:05 PM

While Marketing is often responsible for an institution’s primary social media accounts, it’s... More

Engagement: Not Just For Social Media Anymore

Tuesday, July 26, 2016 at 11:05 AM

Many have developed variations of an engagement index for web; however, in most cases, the index uses variables customized to the purpose, the market or the industry of the website. Moreover, few have attempted development of an... More

Everything on the Internet is Free, Right?

Monday, July 25, 2016 at 9:45 AM

Ever wonder if that meme you’re sharing could get you in legal trouble? Worry that your social media intern is sharing copyrighted images or videos? If you’ve answered yes to either of these questions, this session is for... More

Facebook Groups: Using engagement to help students take the reins

Tuesday, July 26, 2016 at 11:40 AM

At Western University we engage our students and enable their ability to manage their own academic experiences.  We do this through Facebook class of groups that allow students a... More

From Crotch Shot Revenge to Suspension – or worse, Criminal Charges: teaching your students to be in control of their digital identity

Tuesday, July 26, 2016 at 2:30 PM

Your students represent your brand, they wear your school’s swag and they identify themselves... More

How to Build a PSE UX Team

Monday, July 25, 2016 at 11:05 AM

User experience is a massive competitive advantage that must be measured and adjusted continuously. It can’t wait for the next redesign or new project. Jonathan will use his experience working with PSE web and comms teams to detail how a UX team can be created... More

How to say a lot with a little: The #umorientation advice project

Tuesday, July 26, 2016 at 2:30 PM

Orientation is a rite of passage for any student. But how do you get to know a campus of 40,000+ students and employees in just two short days? With an outstanding student... More

Lessons learned from hundreds of usability tests with high school students.

Tuesday, July 26, 2016 at 11:40 AM

In the past 10 years Mike has conducted almost 400 usability tests with high school students. Since most institutions don’t take advantage of this valuable, cost-effective... More

Let Me Take a #Selfie: Seneca’s Instagram Story

Tuesday, July 26, 2016 at 9:45 AM

In the blink of a Snapchat, communicating visually has turned from a method into an art form. As a postsecondary institution it’s increasingly difficult to decide which platforms to invest in and which ones to leave behind. The... More

Overhauling your website: more than a fresh coat of paint

Monday, July 25, 2016 at 11:05 AM

Your website is your front door in the digital era. A fresh new design will grab attention, but you’ll need a good content strategy to achieve your goals. In this session, you’ll learn a few insights and a lot of lessons from... More

Pandora’s Inbox: How a Simple Idea Got a Life of Its Own

Monday, July 25, 2016 at 3:05 AM

It seems like a simple solution. Our students were getting too many emails from faculty and staff, so we created a weekly “bulletin” to consolidate them. But what... More

Panel – “Is that what the kids are calling it?” — Digital Student Recruitment in 2016

Tuesday, July 26, 2016 at 1:10 PM

Are you doing something interesting / fun / controversial on your website, geared for prospective... More

Panel – Keep up with the Joneses: Staying Current with New Tools and Tech

Monday, July 25, 2016 at 3:55 PM

Responsive design is standard. Scrolling is back in style. Half the web technologies you read about on Mashable are new to you. Sprites?... More

Panel – Mission Impossible: Political and Practical Sides of Governance

Tuesday, July 26, 2016 at 3:55 PM

How do you meet regulatory and funding criteria while strengthening your market position at the same time? How do you manage change in your... More

Profiling Your People in Bulk (to save time and $$)

Tuesday, July 26, 2016 at 10:20 AM

A small team and budget can have a big impact. Through showcasing two main examples, this workshop will explain how a team of two at the Ontario Agricultural College of the University of Guelph profiled people in bulk to save... More

Reports Worth Reading: 21 Century Storytelling

Tuesday, July 26, 2016 at 3:05 PM

Traditional data reports are boring, soulless, unreadable, and forgettable. It’s time we invoked better storytelling in our “reports”, using all the power and tools available from the digital world, to find... More

Social media is 90% of your job and only 1% of theirs. Help them do more with that 1%.

Monday, July 25, 2016 at 10:20 AM

You are the brave and sometimes lonely person that leads social media at your institution. You are tasked with managing the main accounts... More

The Accessible User Experience

Tuesday, July 26, 2016 at 9:45 AM

Let’s be honest. As soon as you saw the word accessible, your eyes glazed over and you were tempted to skip to the next presentation on the schedule. Am I right? Because honestly, how interesting can accessibility be? When you think design, you want sleek and... More

Tragedy, Pitchforks and Twitter: Managing Campus Crises on Social Media

Tuesday, July 26, 2016 at 10:20 AM

2015 was a tough year for social media at University of South Carolina. With a campus shooting, a student incident that went viral, a literal natural disaster, and this little... More

Trigger Fingers < Twitter Fingers: Crisis Social Media Lessons by Aubrey ‘Drake’ Graham

Monday, July 25, 2016 at 11:40 AM

In the summer of 2014, rapper Meek Mill levelled the serious allegation of ghost writing at... More

Web pages, right?!? Simplifying web page strategy

Tuesday, July 26, 2016 at 11:05 AM

Walk away having learned new techniques on how to build a web page with rock-solid strategy. We, as colleges and universities, build new web pages, modify existing ones, and counsel colleagues on their pages countless times... More

Webistars! How Seneca Uses Digital Information Sessions to Reach Prospective Students

Monday, July 25, 2016 at 2:30 PM

Seneca began delivering online info sessions in the summer of 2015. What started as an experiment has since become one of our most... More

Writing it old school – the evolution of a hashtag campaign

Monday, July 25, 2016 at 9:45 AM

It’s the personal touch that makes the difference. Waterloo’s hashtag campaign evolved from a print media tracking initiative to a confirmation campaign. But, the value lies... More

You and What Army? Strategies and tactics for achieving full-bodied marketing with a skeleton crew.

Monday, July 25, 2016 at 11:40 AM

Is your job in fact three? Four? Do you wear so many hats people mistake you for a millener? Matt... More