Discover how to transform one piece of content into a multi-platform storytelling strategy that amplifies reach, drives engagement, and aligns with institutional goals. In this session, Shayla Vize, Manager of Digital Communications and Engagement in the Faculty of Health Sciences at McMaster University, shares how her team built an award-winning model that transforms one video into an entire ecosystem of digital storytelling. Through proven examples, attendees will see how one core narrative can be reshaped to fit each platform’s unique audience and purpose, while maintaining brand consistency and accessibility. A single piece of content can become many. Attendees will be encouraged to think of content like a puzzle, placing each piece where it fits best to create a cohesive, engaging digital story. The session will also explore how this content fuels media relations efforts and other institutional storytelling initiatives. Attendees will leave with practical examples and creative inspiration to transform one story into a multi-platform success, proving that great storytelling doesn’t need a bigger budget, just a sharper digital strategy.
Shayla Vize
Manager, Digital Communications and Engagement, McMaster University
Shayla Vize is an award-winning communications professional with nearly 20 years of experience spanning digital media, communications, and television broadcasting. She built her career in some of Canada’s top newsrooms, taking on both editorial and technical roles, before moving into higher education. Today, she leads digital communications and engagement for the Faculty of Health Sciences at McMaster University, where she specializes in storytelling, content strategy, and creating meaningful connections with audiences.
Additionally, I would be happy to provide a video to help promote the talk, though I will need a bit more time to prepare it. If there are any specific requirements or guidelines for the video, please let me know.