We listen and we don’t judge.
We are bringing together familiar PSEWeb faces who have contributed to the social media conversation over the years and harness their brainpower (along with yours) to hopefully move the needle for all us and maybe revolutionize how we do social in higher ed.
Bring your raw, honest, unfiltered questions and musing and let’s have a conversation about everything we as social media professionals are facing in social media in 2025.
Sarah Wells
Social. Media Communications Officer, Fanshawe
With more than 15 years in communications and 10 in higher ed, Sarah is a strategic leader known for crafting integrated campaigns, mentoring talent, creating collaborative cohesive teams and driving results. At #PSEWeb, she’s helping lead a candid conversation on the future of social media in higher ed.
Krista Boniface
Senior Social Media Strategist, University of Toronto
Krista Boniface is a Senior Social Media Strategist overseeing the central social media presence for Canada’s top university, the University of Toronto at @UofT. She has over a decade of marketing communications experience in higher education, non-profits and start-up environments. Krista has created strategy, social media activations, video and web content for the central U of T communications team, the University of Waterloo, Wilfrid Laurier University, the Canadian Screen Awards, Toronto International Film Festival as well as a Canada 150 Signature Project for the Canada’s sesquicentennial. At the University of Toronto, Krista loves interacting with brilliant students, the endless possibilities of social engagement and making a real impact on the experience of the U of T community. Talk to her about social media strategy, creating an authentic story on social media or how to avoid burnout when you’re at the helm of social channels.
Cadie De Kelver
Social Marketing Specialist, Western University
Cadie is a results-driven Social Marketing Specialist with experience at Western University and Fanshawe College. She excels in data-driven strategies across platforms. At #PSEWeb, she joins the conversation to rethink how we approach social media in higher ed.
Tony Sheridan
Content Strategy Manager, King Abdullah University of Science and Technology
Tony Sheridan is the Content Strategy Manager at KAUST (King Abdullah University of Science and Technology) in Saudi Arabia, where he leads storytelling and strategic content across one of the most ambitious research universities in the world. With over 15 years of experience in higher education marketing and communications, Tony has helped shape truly global campaigns with world leading brands and led award-winning work around the world. He has been speaking a Higher Ed conference for over a decade and been a Keynote at conferences on four continents.
A lifelong believer in the power of a good story (and a full time yapper), Tony specializes in helping universities move beyond the buzzword and into the real impact of storytelling — the kind that inspires audiences, rallies leadership, and sparks action.
At #PSEWEB, he’ll take you on a journey from the science of storytelling to the practical tools you need to start telling stories better — and telling better stories.