In a fast-moving digital world, how do we create content that doesn’t just fade into the background but continues to make an impact? This session takes you behind the scenes of a real multimedia project, revealing the full lifecycle of a story—from ideation to long-term sustainability in a multiplatform ecosystem. Through a case study, we’ll explore how strategic planning, adaptable storytelling, and AI-driven workflows can extend the reach and lifespan of content, ensuring it remains relevant, accessible, and engaging over time.