In a fast-moving digital world, how do we create content that doesn’t just fade into the background but continues to make an impact? This session takes you behind the scenes of a real multimedia project, revealing the full lifecycle of a story—from ideation to long-term sustainability in a multiplatform ecosystem. Through a case study, we’ll explore how strategic planning, adaptable storytelling, and AI-driven workflows can extend the reach and lifespan of content, ensuring it remains relevant, accessible, and engaging over time.
Lisa Lightbourn
Creative Producer, University of Toronto
Lisa is a visionary, multi-award-winning creative leader with a proven record of driving strategic brand storytelling, innovative campaigns, and results-oriented multimedia initiatives. Her expertise spans multimedia production, live and episodic television, documentary storytelling, and podcast creation. Lisa is a creative producer with the University of Toronto Communications team.
Polina Teif
Interactive Digital Producer, University of Toronto
Polina Teif is a creative storyteller, filmmaker, and Interactive Digital Producer with the University of Toronto Communications team. She brings a strong track record of producing socially engaged content across documentary film, digital media, and photography.
With a BFA in Visual Studies and Semiotics from the University of Toronto and an MFA in Documentary Film Production from York University, Polina blends conceptual depth with visual craftsmanship. Her work is rooted in socially driven narratives and spans award-winning feature documentaries, digital campaigns, and interactive media experiences.