Sustainability in higher ed marketing can be a loaded topic. We’re constantly bombarded with messages about what we should be doing, what we’re getting wrong, and what’s too little, too late. It can feel like a guilt trip before we’ve even started. But what if we made it fun instead?

The Big Green Quiz is a fast-paced, interactive session designed to break down barriers, challenge assumptions, and make sustainability an engaging, accessible, and actually enjoyable conversation. Instead of another traditional conference talk, this session puts sustainability in HE marketing to the test—literally—through a quiz packed with real-world case studies, digital-first strategies, and surprising insights that will leave you thinking differently.

I’m not a sustainability expert—but working on digital-first prospectuses has taught me a hell of a lot about what it really means to be green, both personally and commercially. Through this quiz, we’ll explore everything from the true impact of print materials to the fine line between meaningful sustainability efforts and empty greenwashing. We’ll debunk common myths, uncover surprising data, and most importantly, share practical takeaways that you can use to make your marketing more sustainable—without the lecture.

Whether you’re a sustainability sceptic, a digital-first advocate, or just here for the friendly competition, The Big Green Quiz promises a fresh, engaging, and accessible way to explore what really works when it comes to going green in HE marketing. There’s no right or wrong way to play—just come ready to test your knowledge, challenge your thinking, and have a bit of a laugh along the way.

Bring your best instincts (and maybe a bit of luck). Let’s see how much you really know!