Strategy Before Tools: How to AI

Let’s face it. There are a lot of companies trying to sell you something with “AI” tacked onto the name. Before you let your supervisor sign that contract, consider developing an AI strategy. This session is designed to help you understand what AI is (hint: it’s not actually intelligent), what it can and cannot do, and where to deploy it. Make smarter purchasing decisions with knowledge!

Joel Goodman

Principal, Bravery Media

Joel Goodman is a web strategist, designer, and developer with over 18 years of higher education marketing experience. He specializes in website performance, conversion rate optimization, and UX and is the principal founder of Bravery Media, a higher education website strategy and design studio.