See how handing the mic to PharmD students transformed our social media strategy. Through campus tours, event POVs, and authentic storytelling, we built a content creator program that boosted engagement, expanded our reach, and helped students become our strongest program ambassadors.
Steve Southon
Digital Communications & Social Media Specialist, University of Toronto
Steve Southon is an award winning higher-ed communicator specializing in digital strategy, creative production and audience engagement. As Digital Communications and Social Media Specialist at the Leslie Dan Faculty of Pharmacy, he plays a pivotal role enhancing the faculty’s online presence, recruitment campaign planning and execution, as well as fostering meaningful connections with students, faculty and broader communities.
Laura Warman
Communications Officer, University of Toronto
Laura Warman is a communications professional with over eight years of experience at the University of Toronto. Currently Communications Officer at the Leslie Dan Faculty of Pharmacy, she leads strategic initiatives that support student engagement, wellness, and faculty-wide priorities. With a background in digital content strategy and relationship-building across the university community, Laura has partnered with students to create authentic, people-centred content and believes the best communications feel like conversations. She values clarity, balance, and inclusivity in every aspect of her work. Beyond her role, she enjoys oil painting, baking, and spending time with her husband, young son and their 19-year-old cat, Smoke.