In 2023, U of T Scarborough faced a challenge: drive more applications to programs but the main content pieces about our over 80 programs – our web pages – were horribly out of date, text-heavy and… boring. In this session, we’ll show you how we used disappointing web analytics to achieve senior management buy-in and turned around transformed program pages in eight weeks.
Andrea Brown
Communications Officer, Admissions & Student Recruitment, University of Toronto Scarborough
Andrea Brown (she/her) is the Communications Officer, Admissions and Student Recruitment at the University of Toronto Scarborough. She spends her days thinking about how to answer students’ questions before they even know to ask and writing emails that they’ll (hopefully!) want to read. Her two feline coworkers contribute nothing to communications but enjoy the treats used to bribe them off-screen for meetings.
Jennifer Gruden
Web Content Strategist, University of Toronto
Jenn Gruden (she/her) is the web content strategist for the University of Toronto Scarborough. She has driven data-driven, user-centric, strategic storytelling and design at 50Plus (EverythingZoomer), More Magazine, Canadian Living, and The Royal Conservatory. Fun facts: she’s managed a martial arts academy and is finishing a first novel.