In July 2023, I presented an introduction to GA4 at #PSEWeb in Victoria, BC. The timing was perfect, as Universal Analytics properties had stopped processing data a couple of weeks before the conference, and people were in panic mode.
I gave the #PSEWeb community a pause last year and decided to talk about something else to calm them down. But this year, the break is over.
Building on my 2023 #PSEWeb introduction to GA4, I will dive into the advanced features that will help you unlock deeper insights.
We will explore the power of enhanced measurement and custom events to track KPIs. You’ll move beyond the default parameters to learn how to configure user-defined parameters to capture the specific data you need. This will enable you to build custom reports and dashboards that provide a comprehensive view of your audience and website behavior.
I will conclude the talk with a brief preview of my 2026 talk, “BigQuery for advanced reporting and analysis.” I predict that, by then, people will be overwhelmed, and I’ll likely be kicked out of Hart House.
Simon Labonne
Digital Content Specialist / Spécialiste en contenu numérique, McGill University
From social media to digital advertising, web development and UX, I’ve now built over a decade of experience in higher education. I work at McGill University as part of the Digital Experience team, where I focus on analytics, AI, and improving our tools. I’m passionate about blending creativity, technology, and data to drive innovation and create better digital experiences.