When the University of Toronto launched its Defy Gravity brand platform, it sought to ignite excitement and drive widespread application. To achieve this, U of T introduced its first comprehensive enterprise-solution Brand Portal.

This session will dive into the portal’s inception, development and role in promoting strategic unity in a highly decentralized university spread across three campuses. We will also explore how the portal has become an essential communications resource, uniting staff, faculty and stakeholders around a shared vision.

Discover how the portal’s broad guidelines, innovative tools and essential assets foster an environment that promotes unity while meeting the diverse needs of our community. Built on a flexible, scalable platform, the portal helps the U of T community apply the brand to their communications, ensuring effective brand stewardship.

Join us to explore how this scalable, ever-evolving platform is shaping the future of brand management.