We all know that social media is supposed to be social. But what if we approached ‘being social’ in a new way, and infused an ethic of care into our accounts, using social media to not just build community and engage, but to truly take care of our students?
This presentation will explore what it means to infuse ethics of care into social media, strategies for doing so, and the impact that it can have—both on and off social. You’ll leave with ideas, inspiration, and hopefully a new perspective on how we can use our institutional accounts to take care of each other.
Nicole Crozier
Communications Officer, University of Victoria
Nicole Crozier (she/her) is currently the Communications Officer for the Faculty of Science at the University of Victoria (UVic), where she the oversees and implements the communications strategy for the Faculty, including web, social media, storytelling, media relations, marketing and more.
Prior to this role, Nicole worked in orientation and student life at UVic, where she supported students via several different communications tactics, spearheading an online orientation program, launching an Instagram account focused on supporting first-year students during the pandemic, and creating a new all-student newsletter. Nicole completed her M.Ed in Educational Technology at the University of Victoria in 2021.