As generative AI tools become more powerful and accessible, marketing and communications teams across higher education are exploring how to use them responsibly and effectively. In this session, Chris Boutet, Director of Content Innovation at the University of Toronto, shares U of T’s evolving approach to AI integration — from governance and guideline development to peer learning and practical use cases. Learn how a structured yet adaptable framework can support experimentation, enable collaboration, and build trust in AI adoption within your institution.
Chris Boutet
Director, Content Innovation, University of Toronto
Chris Boutet is a is an award-winning digital communicator with over 15 years’ experience leading digital strategies in support of news, communications and marketing operations. In his current role as Director, Content Innovation with University of Toronto Communications, he chairs a working group that developed U of T’s guidelines for the use of Generative AI in marketing and communications. Chris also serves as communications advisor on U of T’s institutional Task Force on Artificial Intelligence.