In February 2024, a work-term student in our digital content creation program landed in our lap unexpectedly. We had her for just five weeks, which isn’t a lot of time in the grand scheme of things.
She had a dynamic personality, and we took full advantage of that to finally launch our own Social Media Ambassador program. We thought it would be a campaign lasting only a few weeks on social media as a mini takeover series, but it quickly grew into something more.
For the first time ever, we had content that people were really engaging with, and tangible proof of why this type of content is important.
This led to another first: we invested in a social media campaign that included a 5-day shoot on the other side of our province. After these 5 days of dedicated filming, we had enough content to publish one reel each week on our social media channels for 18 months!
How did we do it? Did we expect to have that much content in the can after just 5 days? How did we make it seem like we were filming weekly instead of bulk filming in advance? What were the results?
All these questions and more will be answered in this presentation.
Glenda Tompkins
Public Relations Specialist (Social Media), College of the North Atlantic
Glenda Tompkins is a seasoned marketing and communications professional with over 20 years of experience, specializing in photography/videography and social media management. Throughout her career, she has built a reputation for delivering innovative and strategic campaigns at College of the North Atlantic (CNA) in Newfoundland and Labrador. Her work has earned her multiple awards, recognizing her excellence in creating engaging and effective marketing initiatives.
With extensive expertise in event planning, graphic design, and website management, Glenda is a versatile professional who thrives in dynamic, fast-paced environments. She has a unique perspective on social media management, having started her career before the advent of modern social media platforms. At CNA, Glenda is responsible for leading the college’s social media strategy, and providing support in content creation and digital marketing efforts.
Outside of her day-to-day responsibilities, Glenda is deeply committed to giving back to her community. Since 2019, she has served as the Partnerships Director with #PSEWeb, where she helps foster connections and drive collaborations within the post-secondary education sector. Additionally, she sits on the Board of Directors for the organization, contributing her expertise and leadership to support its mission.