Launching a new website is exciting. After months of planning, preparation and hard work, your new site experience is ready for all of your users to enjoy. But here’s the truth that many organizations overlook: launch day is actually the first day of your project, not the finish line.

Websites are not static; they evolve and change as your organization grows and they need ongoing attention and refinement to remain effective. If you want your website to continue to engage your audience while evolving to meet your ongoing business goals, long-term support should be part of your website strategy from day one.

This session explores the ‘design as needed’ approach, showing how continuous improvements, data-driven decisions, and proactive maintenance can make your website more resilient over time. Attendees will learn about iterative design, user-focused enhancements, and long-term sustainability — strategies that ensure their websites remain impactful and aligned with ever-changing needs.