In this session, we’ll explore a case study that reveals the hidden sustainability and accessibility benefits of switching from paper and PDFs to HTML. We’ll dive into real-world examples of how transitioning recruitment program flyers led to unexpected environmental and social advantages. You’ll walk away with actionable insights on how to implement these sustainable and accessible digital practices in your own work as a content creator or communications professional.
Learning Outcomes:
- Discover how to leverage digital tools to improve accessibility, social sustainability, and audience reach
- Compare how PDF and HTML content differ in terms of digital sustainability and accessibility
- Explore the environmental impact of printed, PDF, and HTML content
Sarah McMahon
Recruitment and Communications Officer, University of Toronto
A high school science teacher-turned-higher education professional, Sarah has experience in student services, recruitment, admissions and communications. She currently oversees marketing and communication strategies, manages digital communication platforms and leads recruitment efforts in the Office of the Vice Dean, Research and Health Science Education in the Faculty of Medicine at the University of Toronto. Outside of the office, Sarah enjoys spending time with her family, crafting and volunteering at her local animal shelter.