What drives investment in your website? For some institutions, leadership sets the priorities. Others conduct user research. Sometimes, we’re simply influenced by design trends and what everyone else is doing.
In this session, we’ll explore trends in UX design and content strategy that have likely come up in these conversations. I’ll share tons of examples from real-world projects and help you decide whether it’s worth jumping on the bandwagon with:
You’ll come away with ideas about how to critically assess design trends and techniques to make design decisions strategically. Trends we’ll look at will include:
- Digital storytelling
- Design systems
- Mega menus
- Student-generated content
- Chatbots
- AI-enabled search
Suzanne Dergacheva
Co-founder and Digital Strategist, Evolving Web
Suzanne Dergacheva is the Co-founder and Digital Strategist at Evolving Web, a 90+ person digital agency that works with colleges and universities across Canada and the U.S. to create user-centred web experiences. With 17+ years of experience in digital strategy, Suzanne has led projects for institutions like McGill, Princeton, and York University. She specializes in content strategy, UX, and helping higher ed teams align their digital goals with real user needs. Suzanne brings an empathetic, consultative approach to her work—she loves connecting with web and communications professionals to exchange ideas and explore what’s possible.