Wondering how to create a digital blog campaign that lasts and truly resonates with students?

We’ll explore how to create and sustain a student-driven blog in higher education, using the University of Waterloo #MyCo-opExperience Blog as a model. Key takeaways include:

-🚀 Why student voices matter – how authentic storytelling builds community amongst peers, boosts engagement, and enhances recruitment.

-🛠 How to structure and manage your blog – balancing student creativity with institutional goals.

-🎤 Best practices for recruiting and empowering student writers – ensuring diverse, high-quality content while valuing authenticity.

-📈 How to measure and amplify success – leveraging analytics, social media, and continuous improvement.

By the end of our session, you’ll have a clear, actionable game plan to launch and sustain a high-impact student blog that lasts, grows, and truly resonates.