Your ticket entitles you to two full days of sessions, keynote speakers, breakfast & lunch each day, plus networking & social events.
Sessions are shared live for virtual ticketholders, including Q&A’s!
July 17
| Time | Great Hall | Paul Cadario Conference Centre | University College 140 |
|---|---|---|---|
| 8:00 AM to 9:00 AM | Registration & Breakfast | – | – |
| 9:00 AM to 9:10 AM | Opening Remarks | – | – |
| 9:10 AM to 9:25 AM | Welcome from our hosts Christine Szustaczek | – | – |
| 9:25 AM to 10:35 AM | Keynote Session Alex Usher | – | – |
| 10:35 AM to 10:55 AM | Coffee Break | – | – |
| 10:55 AM to 11:35 AM | Building Lasting Relationships with Email Newsletters, Dayana Kibilds, Ologie | How we Shot 18 Months of Social Media Content in 5 Days!, Glenda Tompkins, College of the North Atlantic | Engaging Communities Through Digital Storytelling: Indigenous History Month at Concordia University, Allison Saunders, Concordia University |
| 11:35 AM to 1:15 PM | Lunch Break & Campus Tours | ||
1:15 PM to 1:55 PM | The Lifecycle of a Story – Sustaining Impact with a Multiplatform Approach, Lisa Lightbourn & Polina Teif, University of Toronto | Just Keep Swimming: How to Build a Creatively and Financially Sustainable Mar-Com Team, Kristofer Karol & Wes Buskirk, Michigan State University | Creating a Cohesive User Journey Across Websites, Suzanne Dergacheva, Evolving Web & Jason Miller, York University |
2:05 PM to 2:45 PM | Supercharge your Storytelling for Award-Winning Results, Tony Sheridan, KAUST | Mastering Advanced GA4 Features for Deeper Insights, Simon Labonne, McGill University | The Lost Art of Neuroscience and Psychology in Higher Education Marketing, Alex Besszong, University of Guelph |
2:45 PM to 3:10 PM | Coffee Break! | ||
3:10 PM to 4:20 PM | Lightning Talks Small Team, Big Reach: Building a Scalable Content Creator Program, Steve Southon & Laura Warman, University of Toronto #MyHartHouse: Empowering Voices, Sharing Connections, Natalie Gomes & Nick Carter, University of Toronto – Hart House Infusing an Ethic of Care into Social Media, Nicole Crozier, University of Victoria No Budget? No Problem! Growing a Thought-Leadership Platform, Sustainably and Without (Much) Paid Promotion, Megan Haynes, Rotman School of Management – University of Toronto If Nothing Changes, Nothing Changes, Beth Dean, U of T Scarborough | AI Power Hour Strategy Before Tools: How to AI, Joel Goodman, Bravery Media AI Prompt Engineering: Strategies for Communicators, Martin Waxman, Future of Marketing Institute I For One Welcome Our AI Overlords: Practical Applications of GenAI in Communications, Chris Boutet, University of Toronto | Student Communications Power Hour Right Message, Right Time: Putting Students First through Smarter, Streamlined Communications, Charlotte Miller, Elizabeth DiEmanuele, Jeff Low & Tanja Maraj, McMaster University Partners in Problem-Solving: How Two Teams Turned Waterloo’s Student Expense Calculator Challenge Around, Joe Kwan, University of Waterloo & C.J. Pagtakhan, ImageX Blog About It! How to Build and Grow a Student-Driven Storytelling Space, Amanda Vos & Cassie Harrison, University of Waterloo, Co-operative and Experiential Education |
4:30 PM to 5:30 PM | (Keynote) Declutter Your Digital Footprint: Reducing Carbon Emissions in a Cloud-Based World, Anureet Kaur | – | – |
July 18
| Time | Great Hall | Paul Cadario Conference Centre | University College 140 |
8:00 AM to 9:00 AM | Breakfast | – | – |
9:00 AM to 9:05 AM | Announcements | – | – |
9:05 AM to 10:15 AM | (Keynote) Sustaining the Creative Spark in the Darkest Days: Meaning, Momentum & Magic in Marketing, Ken Steele | – | – |
| 10:15 AM to 10:35 AM | Coffee Break | – | – |
| 10:35 AM to 11:15 AM | Brand Reputation Panel, Catherine Riddell, University of Toronto; Emily Milic, Humber Polytechnic; Myrrhanda Novak, University of Manitoba; Blayne Meek, Red Deer Polytechnic; Philippe Gervais, McGill University; Michael Forbes, Toronto Metropolitan University | Don’t Be Afraid to Make Bold Decisions to Stay True to Your Brand, Pym Buitenhuis, University of Toronto | Digital Personalization – Beyond the Email, Matt Heitto & Melissa Gibson, Georgian College |
| 11:25 AM to 12:05 PM | A Founder’s Takeover on U of T Instagram Stories, Krista Boniface, University of Toronto | Living Portal: How U of T Built its First Scalable and Sustainable Brand Portal, Melissa Dukovcic, Emma Nguyen, Karlie St. Jean & Laura Stradiotto, University of Toronto | The Big Green Quiz: Sustainability in Higher Ed Marketing, Nathan Monk, Prospectus Plus |
12:05 PM to 1:05 PM | Lunch Break & social media panel We Listen and We Don’t Judge: A Social Media Unplugged Panel, Sarah Wells, Fanshawe College; Krista Boniface, University of Toronto; Cadie De Kelver, Western University; Tony Sheridan, KAUST | – | |
| 1:05 PM to 2:05 PM | Chatbot or Mega Menu? And Other UX Choices that Shape your Website Strategy, Suzanne Dergacheva, Evolving Web | – | – |
| 2:15 PM to 2:55 PM | Lightning Talks The Site That Keeps on Growing: Managing Expansion, Multiple Audiences, and Sustainable Web Design, Cara Crowley, University of Toronto Messy Project, Real Results: 87 Program Pages in 8 Weeks, Andrea Brown & Jennifer Gruden, University of Toronto Scarborough Happily Ever After: Why Long Term Support is Critical for Sustainable Websites, Kanopi Studios | The Four Elements of Creative Synergy: How to Build a Sustainable Social Media Ecosystem, Ashley Meehan, Sara Hines, Alice Lawlor & Laura Stradiotto, University of Toronto | Doubling Impact: Strategic LinkedIn Growth For Higher Education In 12 Months, Anne Robinson, University of Toronto – Acceleration Consortium |
| 2:55 PM to 3:35 PM | Ice cream with our sponsors | – | – |
| 3:35 PM to 4:15 PM | Strategy First, Then the Plan: Why Communicators Need to Know the Difference, André Garneau, Colleges and Institutes Canada Escaping “Efficiencies”: Communications During Fiscal Contraction, Nicolle Wahl, NWCommunications Why Lead Generation in Higher Ed is a Waste of Time and Money, Robert Kadar, Yeshiva University | Lightning Talks From Paper to PDF to Pixels: Unlocking the Secret to Accessible, Sustainable Content, Sarah McMahon, University of Toronto Dr. Microsoft or How I Learned to Use Microsoft Lists and Love My Editorial Calendar, Elena Ferranti, Victoria University in the University of Toronto | By Gen Z, For Gen Z: Curating Content for the Modern Times, Katie Kinross, University of Toronto |
| 4:20 PM to 5:20 PM | (Keynote) Care, Sustainability, and Unmaking: Lessons from Community-Based Research, Samar Sabie | – | – |
| 5:20 PM to 5:30 PM | Closing remarks | – | – |