9:00 AM to 9:10 AM

Opening Remarks
Great Hall

9:25 AM to 10:35 AM

Keynote Session, Alex Usher
Great Hall

10:55 AM to 11:35 AM

Building Lasting Relationships with Email Newsletters, Dayana Kibilds, Ologie
Great Hall

How we Shot 18 Months of Social Media Content in 5 Days!, Glenda Tompkins, College of the North Atlantic
Paul Cadario Conference Centre

Engaging Communities Through Digital Storytelling: Indigenous History Month at Concordia University, Allison Saunders, Concordia University
University College 140

1:15 PM to 1:55 PM

The Lifecycle of a Story – Sustaining Impact with a Multiplatform Approach, Lisa Lightbourn & Polina Teif, University of Toronto
Great Hall

Just Keep Swimming: How to Build a Creatively and Financially Sustainable Mar-Com Team, Kristofer Karol & Wes Buskirk, Michigan State University
Paul Cadario Conference Centre

Creating a Cohesive User Journey Across Websites, Suzanne Dergacheva, Evolving Web & Jason Miller, York University
University College 140

2:45 PM to 3:10 PM

Coffee Break
Great Hall

4:30 PM to 5:30 PM

(Keynote) Declutter Your Digital Footprint: Reducing Carbon Emissions in a Cloud-Based World, Anureet Kaur
Great Hall

8:00 AM to 9:00 AM

Breakfast
Great Hall

9:05 AM to 10:15 AM

(Keynote) Sustaining the Creative Spark in the Darkest Days: Meaning, Momentum & Magic in Marketing, Ken Steele
Great Hall

10:35 AM to 11:15 AM

Brand Reputation Panel, Amanda Pautler, University of Toronto; Emily Milic, Humber Polytechnic; Myrrhanda Novak, University of Manitoba; Blayne Meek, Red Deer Polytechnic; Philippe Gervais, McGill University; Michael Forbes, Toronto Metropolitan University
Great Hall

Don’t Be Afraid to Make Bold Decisions to Stay True to Your Brand, Pym Buitenhuis, University of Toronto
Paul Cadario Conference Centre

Digital Personalization – Beyond the Email, Matt Heitto & Melissa Gibson, Georgian College
University College 140

12:05 PM to 1:05 PM

Lunch Break & Social Media Panel

We Listen and We Don’t Judge: A Social Media Unplugged Panel, Sarah Wells, Fanshawe College; Krista Boniface, University of Toronto; Cadie De Kelver, Western University; Tony Sheridan, KAUST
Great Hall

2:15 PM to 2:55 PM

Lightning Talks
Great Hall

• The Site That Keeps on Growing: Managing Expansion, Multiple Audiences, and Sustainable Web Design, Cara Crowley, University of Toronto
• Messy Project, Real Results: 87 Program Pages in 8 Weeks, Andrea Brown & Jennifer Gruden, University of Toronto Scarborough
• Happily Ever After: Why Long Term Support is Critical for Sustainable Websites, Cliff Persaud, Kanopi Studios

The Four Elements of Creative Synergy: How to Build a Sustainable Social Media Ecosystem, Ashley Meehan, Sara Hines, Alice Lawlor & Laura Stradiotto, University of Toronto
Paul Cadario Conference Centre

Doubling Impact: Strategic LinkedIn Growth For Higher Education In 12 Months, Anne Robinson, University of Toronto – Acceleration Consortium
University College 140

3:35 PM to 4:15 PM

Lightning Talks
Great Hall

• Strategy First, Then the Plan: Why Communicators Need to Know the Difference, André Garneau, Colleges and Institutes Canada
• Escaping “Efficiencies”: Communications During Fiscal Contraction, Nicolle Wahl, NWCommunications
• Why Lead Generation in Higher Ed is a Waste of Time and Money, Robert Kadar, Yeshiva University

Lightning Talks
Paul Cadario Conference Centre

• From Paper to PDF to Pixels: Unlocking the Secret to Accessible, Sustainable Content, Sarah McMahon, University of Toronto
• Dr. Microsoft or How I Learned to Use Microsoft Lists and Love My Editorial Calendar, Elena Ferranti, Victoria University in the University of Toronto

By Gen Z, For Gen Z: Curating Content for the Modern Times, Katie Kinross, University of Toronto
University College 140

5:20 PM to 5:30 PM

Closing remarks
Great Hall