Director of Digital Strategy, Laurentian University
In his day job, JP is the Director of Digital Strategy at Laurentian University where he oversees a team responsible for the website, social media and digital communications. He spends his evenings at the University as well where teaches Sport, Media & Communication and Sport & Social Media as a lecturer in the School of Sports Administration, within the Faculty of Management. He is also the President of Rains Media, a consulting company that works with clients in Education, Health, Retail and Financial Services.
Prior to this, he was the Vice-President of Strategy at Soshal, a digital marketing agency, where his primary function was to lead the development of solutions for clients (building websites, strategic marketing, social media and digital marketing). JP is also an associate of Fraser Torosay Inc. a strategic communications company.
He earned his Masters in Business Administration and Bachelor of Commerce, specialized in Sports Administration at Laurentian University and completed part-time studies at the Schulich School of Business at York University. He is also a published author in the Journal of Education Advancement and Marketing. JP is a past chair of the board for the Post Secondary Education Web Conference of Canada, a board member with the Laurentian University Alumni Association, a former voting member of the Laurentian University Senate, the president of the SPAD Alumni Chapter, the co-chair of the Golf Marathon For Hope and is a winner of Sudbury’s Top 40 under 40.
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Tuesday, May 14, 2019, posted in Blog
Reddit bills itself as the front page of the Internet, but are higher ed institutions using the popular site to its full potential? In one PSEWEB 2018’s most popular presentations Mathew Hoy, a senior web designer at Western... Read more
Tuesday, April 30, 2019, posted in Blog
Written by Alexa Battler News & Media Assistant, University of Toronto Scarborough I’ve noticed many people in communications believe they need a DSLR camera to produce high-quality pictures, while neglecting the powerful ones... Read more
Friday, April 12, 2019, posted in Blog
Written by Raquel A. Russell Communications Assistant, University of Toronto Scarborough Library It’s the end of the semester, so you may hear the collective sigh of relief taken by higher-ed communicators across the land. You also may... Read more