Tuesday, July 29, 2014 at 1:30 PM
People read differently online so you need to write differently. If the content on your website is a copy-paste of what it is in print, this session is for you. Good web writing will not only attract people and increase findability, but also persuade people through your website and increase conversions. This session will give best practices for keyword research and formatting all content including title tags, hyperlinks, lures, headings and more. It’s full of practical information you can put into use as soon as you get back to your desk.
Friday, April 12, 2019, posted in Blog
Written by Raquel A. Russell Communications Assistant, University of Toronto Scarborough Library It’s the end of the semester, so you may hear the collective sigh of relief taken by higher-ed communicators across the land. You also may... Read more
Tuesday, April 9, 2019, posted in Conference News
On-Campus Accommodations Stay close to the action with two options of on-campus accommodations! Voyageur Place, dormitory-style residence located in the centre of campus. Single dorms – $65.32/night, breakfast included Double dorms... Read more
Tuesday, March 12, 2019, posted in Blog
Written by Jonathan Migneault Social media coordinator, Laurentian University If you want to engage your audience in 2018, video content is a must. As the old saying goes, “a picture is worth a thousand words.” Our brains are... Read more