Tuesday, July 28, 2015 at 3:00 PM
Location: Room 3
Rooted in creating a user-centric product (website, mobile app, social media channels), the concept of User Journey Mapping can be a cornerstone for projects in higher education. Having gone through this process with nearly a dozen institutions, we’d like to share our experience and help you in preparing your own User Journey Mapping process. This session will cover how to collect primary data (surveys, focus groups, 1 on 1 interviews and Google Analytics), how to turn this data into Information, and finally, how to bring that to a document that your community will understand. When executed correctly, these User Journey Maps can allow you to have frank discussions internally without guessing about your user needs or opinions.
More specifically, this session will teach you how to embed the User Journey Mapping process into your product development or website development in order to allow data to drive decisions.
Friday, April 12, 2019, posted in Blog
Written by Raquel A. Russell Communications Assistant, University of Toronto Scarborough Library It’s the end of the semester, so you may hear the collective sigh of relief taken by higher-ed communicators across the land. You also may... Read more
Tuesday, April 9, 2019, posted in Conference News
On-Campus Accommodations Stay close to the action with two options of on-campus accommodations! Voyageur Place, dormitory-style residence located in the centre of campus. Single dorms – $65.32/night, breakfast included Double dorms... Read more
Tuesday, March 12, 2019, posted in Blog
Written by Jonathan Migneault Social media coordinator, Laurentian University If you want to engage your audience in 2018, video content is a must. As the old saying goes, “a picture is worth a thousand words.” Our brains are... Read more