The Sessions

Twitter: Tweets that engage, not “promote” the email you received from department X

Monday, July 28, 2014 at 2:55 PM

We all get those emails asking us to “promote, raise awareness or advertise” the most recent thing students won’t care about on social media. This session will focus on how to turn those boring emails into tweets that engage people.

I’d love to share insight into our recent successes and supplement them with awesome tweets I’ve seen from you, as well as best practices from brands.

I propose to cover the following techniques:

  • Instant personalized content generation, such as tweeting your Vine and Storify content.
  • Leveraging user-generated content, empowering your online community’s opinion leaders and creative junkies.
  • Confidence and creativity, a mutually inclusive attitude towards social media.

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