The Sessions

Twitter: Tweets that engage, not “promote” the email you received from department X

Monday, July 28, 2014 at 2:55 PM

We all get those emails asking us to “promote, raise awareness or advertise” the most recent thing students won’t care about on social media. This session will focus on how to turn those boring emails into tweets that engage people.

I’d love to share insight into our recent successes and supplement them with awesome tweets I’ve seen from you, as well as best practices from brands.

I propose to cover the following techniques:

  • Instant personalized content generation, such as tweeting your Vine and Storify content.
  • Leveraging user-generated content, empowering your online community’s opinion leaders and creative junkies.
  • Confidence and creativity, a mutually inclusive attitude towards social media.

Recent Blog Posts

Behind-the-scenes look and preview of #PSEWEB 2019

We’re less than two weeks away from the 9th #PSEWEB conference! We’re excited to welcome a great mix of new and familiar voices this July. Looking for a preview of our July 8-9 conference? Interested in the behind-the-scenes work of... Read more

Things to do and eat in Saskatoon

How do you make the most of a three-day visit to Saskatoon in the summer? There is so much to explore, but I’ll give you a few ideas to start with. In a hurry? View the map with all of these locations marked. What to do? You’re... Read more

How to Look After Your Mental Health as a Creative

Written by Harper Reid, Writer  Managed to make a professional pursuit out of your passion? Massive props: you’re one of the select few humans who get to do what they love for a living. But plying your trade as a creative isn’t all... Read more

Our Sponsors