Tuesday, July 28, 2015 at 9:45 AM
Location: Room 2
This session looks at what students’ expectations on internet are and how student affairs professionals can address them to offer effective customer service via social media. More specifically, it highlights nine novel e-determinants of customer satisfactions adapted to the post-secondary environment.
In order to engage with students and other stakeholders, colleges and universities are increasingly relying on social media, which is where their students are now paying attention. Although social media have great potential, they also have numerous limitations (e.g. length of interactions, public and real-time nature of the interactions, etc.). Users also have distinctively new expectations in terms of service.
This session is meant to be divided into a theoretical introduction, based on secondary data and original research, and a collaborative workshop to exchange and share examples and best practices in serving and interacting with students via new technologies, keeping in mind their great potential, but also their limitations.
Friday, April 12, 2019, posted in Blog
Written by Raquel A. Russell Communications Assistant, University of Toronto Scarborough Library It’s the end of the semester, so you may hear the collective sigh of relief taken by higher-ed communicators across the land. You also may... Read more
Tuesday, April 9, 2019, posted in Conference News
On-Campus Accommodations Stay close to the action with two options of on-campus accommodations! Voyageur Place, dormitory-style residence located in the centre of campus. Single dorms – $65.32/night, breakfast included Double dorms... Read more
Tuesday, March 12, 2019, posted in Blog
Written by Jonathan Migneault Social media coordinator, Laurentian University If you want to engage your audience in 2018, video content is a must. As the old saying goes, “a picture is worth a thousand words.” Our brains are... Read more