Monday, July 28, 2014 at 2:55 PM
Disruption is a thing of the past. Generic and manipulative social media is easily detectable and ineffective. Not being an authentic and genuine part of your community’s daily lives is a recipe for failure. There’s no question that authenticity is a central to social media strategy, however only a handful of brand owners are able to truly realize it. As brand owners, we need to move far away from from planned & canned posts, to more real-time, honest and human interactions. In this presentation, Kareem and Hamza will share their unique brand of social media storytelling, demystify engagement myths and will hold accountable brands & personalities that are ruining the industry for the rest of us.
Friday, April 12, 2019, posted in Blog
Written by Raquel A. Russell Communications Assistant, University of Toronto Scarborough Library It’s the end of the semester, so you may hear the collective sigh of relief taken by higher-ed communicators across the land. You also may... Read more
Tuesday, April 9, 2019, posted in Conference News
On-Campus Accommodations Stay close to the action with two options of on-campus accommodations! Voyageur Place, dormitory-style residence located in the centre of campus. Single dorms – $65.32/night, breakfast included Double dorms... Read more
Tuesday, March 12, 2019, posted in Blog
Written by Jonathan Migneault Social media coordinator, Laurentian University If you want to engage your audience in 2018, video content is a must. As the old saying goes, “a picture is worth a thousand words.” Our brains are... Read more