Strategy Sessions

“Why Are Students Leaving Facebook?!” – The Future Of Digital Community In PSE

Tuesday, July 29, 2014 at 10:20 AM

Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook... More

#FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs

Tuesday, July 28, 2015 at 3:00 PM

Higher ed leaders increasingly need support from their marketing and communications teams to be more effective in their engagement and communication on social media. In his recent... More

Creating Diverse Storyworlds and why it works for HigherEd

Tuesday, July 28, 2015 at 11:15 AM

What does it mean in today’s digital age to tell a really diverse story? This session will look at how brands are developing characters that play across multiple mediums to bring a new level of depth to their stories. From... More

Data Driven Design: How Website Usability Testing Can Impact Your Design Decisions

Tuesday, July 29, 2014 at 3:10 PM

Higher education websites are inherently complex; they serve multiple audiences with a variety of needs. By nature, they become hard to... More

From inside the head of an 18 year old

Tuesday, July 28, 2015 at 9:45 AM

Using the key forms of digital analytics (content analysis, benchmark analysis, sentiment analysis, influencer analysis, and socialgraphics) to develop a content strategy that resonates with an 18 year old. Content, good content... More

How to be famous: Recruitment through live internet broadcast

Tuesday, July 28, 2015 at 11:15 AM

We’ve all been there — sitting through yet another unengaging and boring webinar. The presenters slides seem somewhat interesting but they’ve got that same... More

How to Measure Absolutely Everything

Tuesday, July 29, 2014 at 3:10 PM

In the era of big data, analytics and results-based decision making, the need to prove and justify the viability of all your communications properties has never been more relevant. But, with websites and emails and SMS and... More

How To Utilize Social Media for an Institutional Giving Day

Monday, July 27, 2015 at 4:15 PM

From December 2-4, the University of Guelph held ‘The U of G 50 Challenge’, where the goal was to raise $50, 000 in 50 hours, from 1964 donors. Our community came together to raise over $197,000 in 50 hours! This... More

Inbound, Outbound and All Around: Content Marketing

Tuesday, July 29, 2014 at 1:30 PM

This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct... More

Keep up with not the Jones’ but with Google

Monday, July 27, 2015 at 2:45 PM

In order to stay top of mind to today’s sophisticated searchers, search engines must continuously update their algorithms to make sure the most relevant and informative results are presented in the SERPs (Search Engine Results... More

Keeping It Real: What Authenticity Should Look Like In Social Media

Monday, July 28, 2014 at 2:55 PM

Disruption is a thing of the past. Generic and manipulative social media is easily detectable and ineffective. Not being an authentic and genuine part of your community’s... More

Launch Your Own Social Media Ambassadors Program

Monday, July 27, 2015 at 2:45 PM

Seven students for seven days. That’s the basis of our 100% volunteer based Social Media Ambassadors program at the University of Guelph. Engage your current students in your digital strategy. They represent the population of... More

Making the One-to-One Dream a Reality: Creating a Personalized Web Experience to Drive Enrollment and Giving

Monday, August 13, 2018 at 9:00 AM

Personalization is the next tactic in your marketing toolkit, giving you the keys to make... More

One Tool to Rule Them All: Sprout Social at #WesternU

Monday, July 27, 2015 at 11:15 AM

49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program. Beginning with Communications, Recruitment & Admissions, Registrar and the Faculty of... More

Paying your way to the top – Advertising on Facebook + Twitter

Monday, July 28, 2014 at 10:20 AM

You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way... More

Redesigning the Redesign

Tuesday, July 29, 2014 at 1:30 PM

The instant your fancy new website goes online is the instant you notice all the things that are wrong with it. Resenting the political aspects of the site, disliking the size of a font, how those two – little – things don’t line up anymore… ARGH! In... More

Social Media – Feeding the Beasts

Monday, July 28, 2014 at 10:20 AM

For the past decade, social media has become ubiquitous in marketing conversations in all industries. And the educational space is not exempt from these conversations. Canada’s universities and schools are using social... More

Social media monitoring & measurement for marketing intelligence

Tuesday, July 29, 2014 at 3:10 PM

Are you actively listening to your audience? How are you measuring your marketing impact on them? Have you got your crisis tripwires set up? What about your reports to management?... More

Successful Social Media Marketing: 2,300 Likes in < 12 hours: How we overcame The We Don’t Do Stupid Generation

Monday, July 28, 2014 at 2:55 PM

In September 2013, we knew we could no longer just exist on social media so we started to do... More

Teenage Mutant Ninja Bloggers: Managing student content teams

Monday, July 27, 2015 at 2:45 PM

Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and... More

That Buzzfeed Though

Tuesday, July 29, 2014 at 10:20 AM

To celebrate our one year anniversary on Instagram, Western University launched a Buzzfeed.com account and posted its first article – a recap of our favourite Instagram posts over the previous twelve months. We didn’t break the internet, but over the following... More

This doesn’t suck! UWaterloo students excited about their new portal

Monday, July 27, 2015 at 2:45 PM

Has your institution perfected student communications? … Neither have we, but we think we have a game changer. The University of Waterloo recently launched a customizable,... More

Twitter: Tweets that engage, not “promote” the email you received from department X

Monday, July 28, 2014 at 2:55 PM

We all get those emails asking us to “promote, raise awareness or advertise” the most recent thing students won’t care about on... More

Use Social Media to Connect with the Right Students

Monday, July 28, 2014 at 10:20 AM

Simple communication strategies and social media tools can help maintain student enthusiasm for enrolling in your program and keeping applicants engaged through the “out of sight, out of mind” summer months. In this session,... More

User Journey Mapping in HigherEd

Tuesday, July 28, 2015 at 3:00 PM

Rooted in creating a user-centric product (website, mobile app, social media channels), the concept of User Journey Mapping can be a cornerstone for projects in higher education. Having gone through this process with nearly a... More

Web-based, touch screen interfaces – a homegrown perspective

Monday, July 27, 2015 at 9:45 AM

A presentation on the current use of touch screens at the University of Ontario Institute of Technology (UOIT). This will include descriptions of past, current and future plans... More

Why a beautiful campus but a digital wasteland?

Monday, July 27, 2015 at 4:15 PM

Every college has access to shovels, soil, seeds, trimmers, yet why are some campuses places of beauty for education while others are not? It’s not the tools, it is an expression of values, leadership, and discipline that... More

You’re Just One Non-Expert

Monday, July 28, 2014 at 1:15 PM

As communicators for our schools, it’s our job to get the exciting, useful information developed by our faculty and staff out of the ivory towers and into our communities. We have strategies to do this, but there’s so much to share. Plus, we’re not the experts.... More

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