Social Media Sessions

“Why Are Students Leaving Facebook?!” – The Future Of Digital Community In PSE

Tuesday, July 29, 2014 at 10:20 AM

Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook... More

#FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs

Tuesday, July 28, 2015 at 3:00 PM

Higher ed leaders increasingly need support from their marketing and communications teams to be more effective in their engagement and communication on social media. In his recent... More

#RoadToRyerson: How to Run a Kick-Ass, Yet Meaningful, Campaign

Monday, July 27, 2015 at 4:15 PM

Social Media is but a communication tool we use to do what we’ve been doing for centuries: tell stories. And who tells student stories better than students themselves? This... More

Beyond Strategy: Social Media for Community Engagement

Monday, August 13, 2018 at 2:40 PM

More than a way to inform and drive traffic, social media is a gateway to communities, partners and media, and a source of (mis)information. How might you use insights on a daily or weekly basis to shape the stories you tell and... More

Breaking Down Silos – Empowering Colleagues to Leverage Social Media

Tuesday, July 28, 2015 at 3:00 PM

Many of us in higher education work in silos, especially when it comes to social media. With accounts cropping up across campus it can be difficult to ensure your messages are... More

How to really tell an Instagram Story

Tuesday, August 14, 2018 at 11:10 AM

Ephemeral content on Instagram Stories may seem like a fading trend, but with 300 million active users watching them and rising, there is serious marketing potential to be had in mastering them. In this presentation, Krista... More

How To Utilize Social Media for an Institutional Giving Day

Monday, July 27, 2015 at 4:15 PM

From December 2-4, the University of Guelph held ‘The U of G 50 Challenge’, where the goal was to raise $50, 000 in 50 hours, from 1964 donors. Our community came together to raise over $197,000 in 50 hours! This... More

Inbound, Outbound and All Around: Content Marketing

Tuesday, July 29, 2014 at 1:30 PM

This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct... More

Keeping It Real: What Authenticity Should Look Like In Social Media

Monday, July 28, 2014 at 2:55 PM

Disruption is a thing of the past. Generic and manipulative social media is easily detectable and ineffective. Not being an authentic and genuine part of your community’s... More

Launch Your Own Social Media Ambassadors Program

Monday, July 27, 2015 at 2:45 PM

Seven students for seven days. That’s the basis of our 100% volunteer based Social Media Ambassadors program at the University of Guelph. Engage your current students in your digital strategy. They represent the population of... More

Measuring In-Person Recruitment Effectiveness with Social Media

Monday, July 28, 2014 at 10:20 AM

Our Undergraduate Admissions and Recruitment department, like all institutions, has multiple interaction points with students before they make the all-important choice of where... More

More geese, less art: Learning from your best and worst social analytics

Monday, August 13, 2018 at 9:50 AM

In December 2017, we made a social media campaign out of our most-loved social media posts of the year. Not only did it make for some great filler-content for the holiday break to... More

One Tool to Rule Them All: Sprout Social at #WesternU

Monday, July 27, 2015 at 11:15 AM

49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program. Beginning with Communications, Recruitment & Admissions, Registrar and the Faculty of... More

Social Media – Feeding the Beasts

Monday, July 28, 2014 at 10:20 AM

For the past decade, social media has become ubiquitous in marketing conversations in all industries. And the educational space is not exempt from these conversations. Canada’s universities and schools are using social... More

Social Media Customer Service: 140 Characters to Make a Difference

Tuesday, July 28, 2015 at 9:45 AM

This session looks at what students’ expectations on internet are and how student affairs professionals can address them to offer effective customer service via social media.... More

Social media monitoring & measurement for marketing intelligence

Tuesday, July 29, 2014 at 3:10 PM

Are you actively listening to your audience? How are you measuring your marketing impact on them? Have you got your crisis tripwires set up? What about your reports to management?... More

Student Recruitment for the Mobile Generation

Monday, July 27, 2015 at 9:45 AM

Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution. Are your mobile lead... More

Successful Social Media Marketing: 2,300 Likes in < 12 hours: How we overcame The We Don’t Do Stupid Generation

Monday, July 28, 2014 at 2:55 PM

In September 2013, we knew we could no longer just exist on social media so we started to do... More

That Buzzfeed Though

Tuesday, July 29, 2014 at 10:20 AM

To celebrate our one year anniversary on Instagram, Western University launched a account and posted its first article – a recap of our favourite Instagram posts over the previous twelve months. We didn’t break the internet, but over the following... More

The Connected College | Designing a Digital Enterprise

Monday, July 28, 2014 at 10:20 AM

In 2012, Algonquin College completed a significant rebranding effort, giving birth to the Connected College. Taking its new positioning to heart, the College began shaping an ambitious plan to demonstrate industry leadership in... More

Twitter: Tweets that engage, not “promote” the email you received from department X

Monday, July 28, 2014 at 2:55 PM

We all get those emails asking us to “promote, raise awareness or advertise” the most recent thing students won’t care about on... More

Use Social Media to Connect with the Right Students

Monday, July 28, 2014 at 10:20 AM

Simple communication strategies and social media tools can help maintain student enthusiasm for enrolling in your program and keeping applicants engaged through the “out of sight, out of mind” summer months. In this session,... More

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