Move over omnichannel UX and augmented reality: content modelling is the hottest thing in website design at the moment, and for good reason.

It’s not a fad. It’s not particularly sexy. And it’s been around for ages. But content modelling has never been more vital to the digital services of our universities.

This session looks at what content modelling is, why it’s so important, and how to get started.

Most of our university content is in undifferentiated blobs in web pages and documents. By breaking it out into constituent, meaningful parts and defining the relationships between them, you have the foundations for everything that you want to do digitally (omnichannel UX and augmented reality included).

Prepare yourself to build services that are flexible, user-centric, efficient, scalable and future-proof. Your content can be accessible and compatible with any device in any context. Your teams will feel empowered, your content can evolve faster, and your designers will love you forever.

Learn how to get started, no matter where your content is currently at and what systems you are using. Whether it raises your temperature or not, content modelling will raise your game by laying the foundation for all your digital services, now and into the future.