Short-form videos took the social media world by storm when TikTok broke records during the pandemic. We watched as TikTok’s exponential growth left many platforms scrambling to implement their version of the popular looped clip.

In this session, learn how to enhance your social media strategy with short-form videos. Build awareness in your recruitment cycle and a genuine connection with your student community. This talk will focus on:

  • Increased engagement with current audiences
  • Building trust with relatable CTAs
  • Creating content that will resonate with prospective students while increasing impressions and reach
  • Implementing popular trends with TikTok, Instagram Reels, YouTube Shorts and more