July 11, 2023

University of Victoria – Sedgewick Room C168 (in-person only)

#PSEWEB’s pre-conference workshops are a great way sink your teeth into topics relative to postsecondary web + digital marketing. Here’s what you can expect:

  • All workshops are developed and instructed by leading practitioners in the post-secondary community.
  • A combination of industry best practices with practical learning and hands-on implementation.
  • The chance to connect with colleagues from other institutions.

Pricing: $175 per workshop

9:30 am – 12:30 pm: Content Strategy Best Practices for the Long Haul

Presented by: Adrienne Smith

Is your audience engaging with the content on your website? Get ahead of the game by learning how to create, mobilize, and govern content that is user-centric, engaging, and accessible for your audiences.
This course will give you hands-on experience incorporating best practices for content creation, governance, and strategy into your new or existing website. We’ll guide you through the basics, common issues and teach you how to ideate, create, plan, implement, and deploy high-quality content to leverage your site’s traffic and user engagement.

1:30 pm – 4:30 pm: Confabulation presents: Find Your Story

Presented by: Carol-Lynne Michaels​, Cassandra Togneri​

Storytelling is a transferable skill-set, one which is an asset when we need to express complicated or personal ideas. Whether you’re teaching a class, delivering a TED talk, or applying for a job, storytelling is an excellent way to build a strong connection between you and your audience. Beyond just proving your point, a great story serves as a touchstone – both an entry point for your audience, and something to help you stand out in their memory.

In this workshop, we will work on the basics of true life storytelling. We will start by quashing that anxiety that you have no stories worth telling, and move on to finding and structuring the stories that work for you. Whether it’s in the workplace, at a conference or on a date — we’re going to help you to tell your story!