July 11, 2023

Held at UVic (in-person only)

#PSEWEB’s pre-conference workshops are a great way sink your teeth into topics relative to postsecondary web + digital marketing. Here’s what you can expect:

  • All workshops are developed and instructed by leading practitioners in the post-secondary community.
  • A combination of industry best practices with practical learning and hands-on implementation.
  • The chance to connect with colleagues from other institutions.

Pricing:Content Strategy Best Practices for the Long Haul

$175 per workshop

9:30 am – 12:30 pm: Content Strategy Best Practices for the Long Haul

Presented by: Adrienne Smith

Is your audience engaging with the content on your website? Get ahead of the game by learning how to create, mobilize, and govern content that is user-centric, engaging, and accessible for your audiences.
This course will give you hands-on experience incorporating best practices for content creation, governance, and strategy into your new or existing website. We’ll guide you through the basics, common issues and teach you how to ideate, create, plan, implement, and deploy high-quality content to leverage your site’s traffic and user engagement.

1:30 pm – 4:30 pm: Confabulation presents: Find Your Story

2023 Workshops