Melissa Mae

Hi there, LinkedIn University Rankings.

Lucky LinkedIn University Page administrators got a little present in their email inboxes this morning at around 10am – their school has been included in the new University Rankings from LinkedIn! Within the hour, alumni of the included schools started to receive similar emails sharing the good news... More

Join #PSEWEB’s Leadership Team

Together we have created an annual national conference that has gone five years strong and traveled from Ontario to Nova Scotia to British Columbia and is now heading to Quebec and beyond.  After five years as your steward, I am excited to share that I am stepping aside to let new leadership take us... More

Why I don’t use Snapchat at work, for now.

It’s OK that only 3% of schools use Snapchat, In My Opinion The E-Expectations Research Series is essential if you work in communications or recruitment in post-secondary education. It comes out each year with data you can count on to help you adjust your strategies & put the right digital tactics... More

Lauren O’Neil joins #PSEWEB in Toronto

Last week we announced three incredible keynote speakers for our 2014 conference, and today I am proud to announce that Lauren O’Neil will be joining us as our fourth keynote! Lauren is a journalist, TV personality and web culture blogger & tweeter – not to mention one of Marketing Magazine’s... More

UofT, McGill & McMaster top Canadian Universities on Facebook

We’ve all been watching our Facebook Pages with anxious eyes over the last few months, wondering if the recent algorithm changes have made the subscribers that we’ve worked hard for irrelevant. Our team took advantage of a new Facebook analytics feature to take a peek across the board and see... More

Tweets just got longer: big improvements on Twitter

Easier to work with, easier to read, engagement encouraged, 117 characters + 4,000 words + 8 account tags.  Twitter has been cranking out incredible improvements over the last 30 days – get up to speed and put these to work for your accounts.... More

Don’t forget the web.

I got my start on the web in 1995. By 1997, I was knee-deep in community management – rallying supporters, meeting people with shared interests and collaborating on content with people around the world. And we did it with the web *cough*geocities & tripod*cough* This week is the world wide... More

Hidden on-campus treasure (my new conference addiction)

Adding six days of development into my year cost two business days (four weekend days) and less than $400. One was free, one offered a $10 day pass and two were within walking distance of either my desk or my house. It’s easy to create an Apple product desk fortress and say that these conferences didn’t... More

Group Note Taking

If you’ve been taking notes throughout the conference, please share! Go to Click on the session that you have notes for Paste the notes or link to your online notes as a comment on the session post Thanks everyone! We will also add slides to these pages as soon as we can,   Melissa... More

Help Wanted: #PSEWEB 2014

#PSEWEB is growing! We are adding new positions that we need your help to fill for next year’s conference. If you enjoy #PSEWEB and want to help it continue to improve, please get in touch about joining us in one of the roles below.  Conference registration fees are waived for conference staff!... More

2013 #PSEWEB Speakers & Sessions Announced

Visit our Sessions Page to read more about each session, and our Speakers Page to read more about our amazing speakers. As always, we thank our early bird attendees for helping us pick the program - it is based entirely on the votes (and good taste) of early bird ticket holders. With these speakers,... More

Stewart Foss & eduStyle at #PSEWEB 2013

We’re pleased to announce our first keynote speaker for #PSEWEB 2013, Stewart Foss! Stewart’s keynote will focus on ‘Student Experience Design.” What makes a website good? How can you make it better? What can we learn from the best? Stewart will share his thoughts about how we can raise the bar in... More

2013 Call for Speakers is open! Add #PSEWEB to your portfolio

The Call for Speakers at #PSEWEB 2013 in Vancouver is now open! Sharing your experience with your #PSEWEB peers is the most meaningful and rewarding way to participate in the conference and we hope you will consider joining us onstage this year. What was new for you this year? What was your biggest project?... More

All Call! What do you want to see at #PSEWEB 2013?

Last year, we had seen email missing on the program for year after year and as one of the highest return digital marketing methods, I threw it in the ring.  One of my favourite aspects of the conference is that it ultimately doesn’t matter what I think should be onstage because the early bird ticket... More

#PSEWEB 2013 comes to Vancouver, BC on June 24 & 25

Here we come, Vancouver! #PSEWEB 2013 will be June 24 to June 25 in beautiful Vancouver, BC at the Delta Vancouver Suites. With our location & date confirmed, our Call for Speakers is open and early bird tickets are now on sale! Ready, set, here’s your to do list: Tell our speakers what you want... More

Wireless Internet Access

The wireless access code for our group is  PSEWEB. This code will allow you to log in for one 24 hour period at a time. After the 24 hours, you will have to re-enter the same code.... More

Follow #PSEWEB on Twitter & Save a Unicorn

The #pseweb hashtag belongs to you and awesome people like you.  We aren’t #pseweb2012 or #pseweb2013 because we are more than an annual conference – we are an ongoing, never ending conversation between peers that keeps going before and after the conference. Follow #PSEWEB for Conference Updates... More

Vote on our swag bags!

We’re adding suggestions as they come in – fill in the form to vote, or to add your suggestion. Here’s your chance to design your own perfectly nerdy tote bag!... More

Sunday: Future of #PSEWEB Meetup

We are looking ahead to 2013 and figuring out what the fourth year of PSEWEB looks like – and we could really use your input, and help! If you’ll be in town on the Sunday the 15th and would like to join our “future of the conference” meetup, please RSVP here for details... More

Monday: #PSEWEB Harbour Cruise

We’re on a boat! When: Monday, July 16 Boarding 6:00pm to 6:30pm Where: Tall Ship Silva Queen’s Wharf, near foot of Prince St. #PSEWEB has booked a beautiful harbour cruise for everyone to enjoy, with a menu of vegetable platters, maple-glazed smoked salmon, baby potato cakes, pulled BBQ chicken... More

Tuesday: #pancaketweetup

Tuesday’s breakfast will include pancakes, as a practice run for July’s official #pancaketweetup! When: Tuesday Morning What: Eat brekkie & tweet a picture with caption and hashtag #pancaketweetup What Next? Watch the #pancaketweetup hashtag and let the bonding begin! Why: Monthly virtual... More

Ordering swag for your delegate bags!

Ordering notebooks for this year’s delegate bags! We are trying to decide between the custom made wireframe notepads that we had in 2010 (each page featured the awesome paper browser –, or a more traditional coil notepad with lined pages. What would... More

Book your #pseweb 2012 room at the Delta Halifax

#PSEWEB 2012 will be at the Delta Halifax this year and we have negotiated a special conference rate of $155 / night, which is great for Halifax in July! The conference rate is available during the days of the conference as well as three days before and after! Book online with our special conference booking... More

PSEWEB heads to Halifax in July 2012

Kim & I have been talking to hotels & campuses in Nova Scotia, Ontario, Alberta and Manitoba – tracking down our home for #pseweb 2012! Thank you to everyone who referred us to their city’s campuses and hotels – we contacted everyone that we were referred to. Bringing #pseweb... More

Accessible Conference Presentations

Please review the link below prior to speaking at PSEWEB and make any changes possible in order to make your session as accessible as possible for your audience: How to Make Presentations Accessible to All... More

#PSEWEB is on the hunt for a 2012 home

Hi everyone! Thank you to everyone that completed our 2012 location survey! We really want to go east or west this year, to make the conference accessible to folks that aren’t in Ontario. We are putting together a short list of venues in our possible cities – but really anywhere is still... More

Where should we have #PSEWEB 2012?

We are kicking into gear for #PSEWEB 2012 and want to know your thoughts on the location.  We are looking at Halifax, Ottawa and London – but are always open to suggestions, especially if we have supporters on the ground who are up for helping out! Please complete this quick survey to let us know... More

What do you read to stay current?

At work, I’ve just finished onboarding a fantastic new staff member and in her welcome pack was a bundle of websites and eNewsletters to subscribe to, in order to get acquainted with both the post-secondary education and web marketing industries. The Top Ten, by Academica Group, was at the top of the... More

Join the team, have your say & help us keep #PSEWEB going!

PSEWEB was a fun idea back in October 2009.  The folks at Brock University helped us turn it into a reality and the attendees & backchannel of the first conference made it worth repeating in 2011.  Last year’s conference relied on a “conference co-ordinator” (yours truly) and an... More

Presentation slides & audio now available

We've been slowly collecting presentation files from our speakers and have now added links to all of the files received to the appropriate abstracts on this website.  Please browse our 2011 schedule of speakers and click on the title of any session to see if a presentation file is available.... More

Adding YouTube Videos to your Facebook Page

This method will create a new tab on your Facebook Page displaying the YouTube videos of your choice – these can be from your own YouTube account, or from others. Step 1: You will need a YouTube account We will be using the Favourites of this account to specify what videos to be pulled in. ... More

Tim Hortons What’s Brewing: Single Column Pretty Email

Just received a “What’s Brewing” this month type email from Tim Hortons.  In the end, it was a pretty weak email because with images turned off, almost nothing came through. If we ignore this and turn the images on, it’s a great single column email template: What I think is worth... More

Using Dual Monitors with Remote Desktop (and an iPad)

With some help from Air Display and Splitview, I am now happily working at home, remotely viewing my work computer on two monitors – one of which is my iPad. Step 1: Connecting iPad as a Monitor Some quick googling told me that Air Display was limited to Mac computers and that my PC option... More

Faculty Blogging

I’m reading an article by Andrew Careaga called “Why researchers should blog” and thought I would note some of the best points for you. Andrew’s blog starts with the case of Peter Janiszewski, a health sciences researcher, who released one of his publications as a five part blog series and went from... More

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