Jessica’s passion is in using data to provide innovative and measurable solutions to marketing challenges. As Integrated Marketing Manager at UNB she is responsible for delivering marketing support to units and faculties as well as supporting the development of major advertising initiatives including UNB’s #OnlyHere campaign. Her background includes roles as a Marketing Data Analyst and in automated marketing as well as event marketing at Salesforce Radian6. She is also an instructor at Higher Ed Experts, teaching Web Analytics for Higher Ed and Social Media Measurement for Higher Ed courses.