Welcome to the 100+ webbies, social media gurus, UX fiends and conversion aficionados from across Western’s campus, its affiliated university colleges, the #ldnont communications community and our neighbouring universities and colleges who are joining Western today for our local #PSEWEB meet up!

Schedule for the day:

9am – Noon (Western Staff & Faculty Only)

• 9:00 – 9:45: Jeff Preston – Memes as Social Marketing
• 9:45 – 10:00: Break Sponsored by LinkedIn
• 10:00 – 10:30: Julia Beltrano – Digital Recruitment
• 10:30 – 11:00: Meghan Cocurullo – Alumni Digital Engagement
• 11:05 – 11:30: Rob Rombouts – Google Analytics

Lunch
1pm – 4pm (All Ticket Holders Welcome)

• 1:00 – 1:25: Mathew Hoy – Reddit & Ask Me Anything
• 1:30 – 2:00: Graeme Owens, LinkedIn – Content Marketing & Thought Leadership
• 2:00 – 2:15: Break Sponsored by LinkedIn
• 2:15 – 2:45: Dayana Kibilds – The Art & Science of Collaboration
• 2:50 – 3:20: Jeff Preston – Crisis Social Media Lessons
• 3:25 – 3:55: Melissa Cheater & Julia Beltrano – #shortvideo

#PSEWEB is a conference for Canadian college and university marketers, programmers, designers, digital architects and community managers. We are the people behind the online faces of our institutions. The conference was born out of the HighEdWeb Conference in the United States. It aims to bring the same amazing content, and high quality experience to those of us who happen to work in Canada.