Monday, August 13, 2018 at 1:00 PM
Location: Room 1
Your boss magically grants your wishes and announces that they’re giving you multi-year, digital-specific recruitment budget – you should be thrilled, right!? But where do you even begin when you’re piloting a new initiative in the land of tri-folds? How do you make sure you’re building the best content? Getting the best bang for your buck? Targeting the right audiences? Not competing with other campaigns being run centrally or in other units? Ultimately leading to conversions? In this talk we’ll take you through our journey in the first two years developing a comprehensive faculty-specific recruitment campaign using both paid and organic content on Facebook. Within our first two years, we’ve increased traffic to the Arts & Humanities future students’ pages by 200%, lowered our cost-per-click by 55% and most importantly – met our applicant targets. We’ll show you how we did this – and if you don’t have a digital budget, we’ll show you how to make the case to your stakeholders on why they should be reallocating your traditional ad-buys to digital spends.
Friday, August 10, 2018, posted in Conference News
We’re so pumped you’re joining us in London next week. Whether it’s your first #PSEWEB or you’re a repeat attendee, here are a few final updates to help make your experience the. best. ever. Plan Your Sessions With... Read more
We’re proud to announce the following keynotes for this year’s #PSEWEB! Rumeet Billan – Optimizing your Psycap Mindset Let’s face it: sometimes, our jobs can be mentally exhausting for a bucket full of different... Read more
Friday, July 6, 2018, posted in Conference News
Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more