Monday, July 25, 2016 at 9:45 AM
Location: Room 3
It’s the personal touch that makes the difference. Waterloo’s hashtag campaign evolved from a print media tracking initiative to a confirmation campaign. But, the value lies in how print and digital come together to complete the circle.
Is engaging with prospective students via social media is an ongoing challenge for you? At Waterloo, we discovered a winning combination: using the #IdeasStartHere hashtag in handwritten notes to engage with prospective students. The campaign, although it evolved from its original intention, has led to:
In this session, I’ll use this case as springboard for discussing how to define a successful campaign, how to engage with prospective students, and the impact on confirmations.
Tuesday, March 6, 2018, posted in Conference News
Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more
While 2017 brought some new and exciting adventures to #PSEWEB –looking at you folks, Western and USask– it also brought about some behind-the-scenes changes to our leadership and planning team. After a successful national conference... Read more
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