Monday, July 25, 2016 at 9:45 AM
Location: Room 3
It’s the personal touch that makes the difference. Waterloo’s hashtag campaign evolved from a print media tracking initiative to a confirmation campaign. But, the value lies in how print and digital come together to complete the circle.
Is engaging with prospective students via social media is an ongoing challenge for you? At Waterloo, we discovered a winning combination: using the #IdeasStartHere hashtag in handwritten notes to engage with prospective students. The campaign, although it evolved from its original intention, has led to:
In this session, I’ll use this case as springboard for discussing how to define a successful campaign, how to engage with prospective students, and the impact on confirmations.
We’ve been going through some changes. One exciting change is that we’ve incorporated and are becoming a not-for-profit! We’ve always operated with a mission to keep costs low and return profits to the community, but this... Read more
#PSEWEB is right around the corner. We're looking forward to seeing everyone in St. John's! Here are few last minute details to keep in mind as you pack your bags this weekend.... Read more