The Sessions

Writing for the Web

Tuesday, July 29, 2014 at 1:30 PM

People read differently online so you need to write differently. If the content on your website is a copy-paste of what it is in print, this session is for you. Good web writing will not only attract people and increase findability, but also persuade people through your website and increase conversions. This session will give best practices for keyword research and formatting all content including title tags, hyperlinks, lures, headings and more. It’s full of practical information you can put into use as soon as you get back to your desk.

Recent Blog Posts

From a one-person show to leading a social media team: the transition and lessons learned

Written by Megan Weales Digital Community Coordinator, Office of Student Life University of Ontario Institute of Technology It’s weird to think my career in Higher Ed only *officially* began in May, because in reality, I’ve been... Read more

5 ways to ace your post-secondary education communications interview

Written by Kristina Doyle  Digital Communications Officer, University of Toronto Scarborough, Communications, Marketing & Public Affairs Yay! You just got the email—you’re invited to an interview for the post-secondary... Read more

10 Resources for Training Student Content Creators (That Won’t Break the Bank)

Written by Courtney Raybould  Marketing & Communications Officer, University of Toronto Scarborough Arts & Science Co-op Students can be an invaluable resource for solo #PSEWEB pros who are looking to maximize their impact while... Read more

Our Sponsors