Monday, August 13, 2018 at 1:00 PM
Location: Room 2
“Do they give a good visual impression? Do they have kids? What do they do for a living? Where does he/she see themself in 5 years?”
Creating a successful marketing campaign to recruit online learners is a lot like online dating. In both cases, its crucial to have a realistic understanding about who you are, and who you’re looking for. The challenge is finding a way to understand your ideal candidate beyond the basic information seen on their online profile, or in our case – their university application.
This session will walk through how Queen’s University Faculty of Arts and Science Online went beyond “first date chit-chat” to dig deep and understand who the students on the other end of the computers are. We’ll discuss how this information shaped a clearer online learning marketing strategy, and also trickled into building amazing online student communities that help promote retention.
Friday, August 10, 2018, posted in Conference News
We’re so pumped you’re joining us in London next week. Whether it’s your first #PSEWEB or you’re a repeat attendee, here are a few final updates to help make your experience the. best. ever. Plan Your Sessions With... Read more
We’re proud to announce the following keynotes for this year’s #PSEWEB! Rumeet Billan – Optimizing your Psycap Mindset Let’s face it: sometimes, our jobs can be mentally exhausting for a bucket full of different... Read more
Friday, July 6, 2018, posted in Conference News
Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more