Friday, August 17, 2018 at 1:00 PM
Location: Room 2
“Do they give a good visual impression? Do they have kids? What do they do for a living? Where does he/she see themself in 5 years?”
Creating a successful marketing campaign to recruit online learners is a lot like online dating. In both cases, its crucial to have a realistic understanding about who you are, and who you’re looking for. The challenge is finding a way to understand your ideal candidate beyond the basic information seen on their online profile, or in our case – their university application.
This session will walk through how Queen’s University Faculty of Arts and Science Online went beyond “first date chit-chat” to dig deep and understand who the students on the other end of the computers are. We’ll discuss how this information shaped a clearer online learning marketing strategy, and also trickled into building amazing online student communities that help promote retention.
Tuesday, June 5, 2018, posted in Conference News
The proposals are in, the invites were sent, we waited with bated breath and now it’s time to reveal your 2018 #PSEWEB Speakers & Sessions 🎉 The schedule below is current as of June 2018. Bookmark our always-up-to-date version... Read more
Tuesday, March 6, 2018, posted in Conference News
Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more
While 2017 brought some new and exciting adventures to #PSEWEB –looking at you folks, Western and USask– it also brought about some behind-the-scenes changes to our leadership and planning team. After a successful national conference... Read more