The Sessions

Why Marketing to Online Students is like Online Dating (and how to be good at it)

Friday, August 17, 2018 at 1:00 PM

Location: Room 2

“Do they give a good visual impression? Do they have kids? What do they do for a living? Where does he/she see themself in 5 years?”
Creating a successful marketing campaign to recruit online learners is a lot like online dating. In both cases, its crucial to have a realistic understanding about who you are, and who you’re looking for. The challenge is finding a way to understand your ideal candidate beyond the basic information seen on their online profile, or in our case – their university application.

This session will walk through how Queen’s University Faculty of Arts and Science Online went beyond “first date chit-chat” to dig deep and understand who the students on the other end of the computers are. We’ll discuss how this information shaped a clearer online learning marketing strategy, and also trickled into building amazing online student communities that help promote retention.

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