Tuesday, July 29, 2014 at 10:20 AM
Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook since 2011. And the exodus shows no sign of slowing down. Meanwhile, Snapchat’s users (aged between 13 and 23) are sharing more than 400 million photos per day (compared to Facebook’s 350 million photos per day, from its 1 billion worldwide users). And if Facebook’s failed $3 billion acquisition attempt of Snapchat indicates anything, it’s simply this: the social media behemoth feels threatened by the upstart startup’s potential to erode it’s marketshare of the next generation: our incoming students. This should be a wake-up call for all of us in post-secondary education. We’re in the middle of a paradigm shift in which everything we know about digital community building is in a state of flux. In student affairs, we’re preoccupied with student development and transition. We work hard to retain students and facilitate their holistic development. Till date, we’ve relied primarily on Facebook and Twitter as tools to support teenagers and young adults who increasingly spend more and more time online and on social media (reports indicate that the average teen spends between 3-6 hours per day!) But what happens when our audiences aren’t paying attention to us anymore? What do we do when students are moving in droves to platforms where everything we know about “canned & planned” digital marketing is useless? It’s time to embrace a new approach to digital engagement. Gone are the days of disrupting students during the academic cycle and then shoving our programs and services in their faces. Instead, it’s time to become a part of their daily lives – even if this means sending them the occasional funny face on Snapchat.
Thursday, December 13, 2018, posted in Blog
Written by Megan Weales Digital Community Coordinator, Office of Student Life University of Ontario Institute of Technology It’s weird to think my career in Higher Ed only *officially* began in May, because in reality, I’ve been... Read more
Tuesday, November 27, 2018, posted in Blog
Written by Kristina Doyle Digital Communications Officer, University of Toronto Scarborough, Communications, Marketing & Public Affairs Yay! You just got the email—you’re invited to an interview for the post-secondary... Read more
Thursday, November 15, 2018, posted in Blog
Written by Courtney Raybould Marketing & Communications Officer, University of Toronto Scarborough Arts & Science Co-op Students can be an invaluable resource for solo #PSEWEB pros who are looking to maximize their impact while... Read more