Tuesday, July 29, 2014 at 10:20 AM
Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook since 2011. And the exodus shows no sign of slowing down. Meanwhile, Snapchat’s users (aged between 13 and 23) are sharing more than 400 million photos per day (compared to Facebook’s 350 million photos per day, from its 1 billion worldwide users). And if Facebook’s failed $3 billion acquisition attempt of Snapchat indicates anything, it’s simply this: the social media behemoth feels threatened by the upstart startup’s potential to erode it’s marketshare of the next generation: our incoming students. This should be a wake-up call for all of us in post-secondary education. We’re in the middle of a paradigm shift in which everything we know about digital community building is in a state of flux. In student affairs, we’re preoccupied with student development and transition. We work hard to retain students and facilitate their holistic development. Till date, we’ve relied primarily on Facebook and Twitter as tools to support teenagers and young adults who increasingly spend more and more time online and on social media (reports indicate that the average teen spends between 3-6 hours per day!) But what happens when our audiences aren’t paying attention to us anymore? What do we do when students are moving in droves to platforms where everything we know about “canned & planned” digital marketing is useless? It’s time to embrace a new approach to digital engagement. Gone are the days of disrupting students during the academic cycle and then shoving our programs and services in their faces. Instead, it’s time to become a part of their daily lives – even if this means sending them the occasional funny face on Snapchat.
Friday, August 10, 2018, posted in Conference News
We’re so pumped you’re joining us in London next week. Whether it’s your first #PSEWEB or you’re a repeat attendee, here are a few final updates to help make your experience the. best. ever. Plan Your Sessions With... Read more
We’re proud to announce the following keynotes for this year’s #PSEWEB! Rumeet Billan – Optimizing your Psycap Mindset Let’s face it: sometimes, our jobs can be mentally exhausting for a bucket full of different... Read more
Friday, July 6, 2018, posted in Conference News
Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more