The Sessions

When design and functionality are not enough

Tuesday, July 29, 2014 at 10:20 AM

The success of a web transformation project is dependent on more than just design and functionality. That’s too limiting. It must be seen in the context of a comprehensive and inclusive marketing plan.

This presentation will outline a success story.
Vancouver Community College delivered a vibrant new website; won 3 awards at the MarCom awards; increased home page visits by 26% and significantly increased web inquiries from prospective students.

The presentation will outline:
The consultative approach to design with faculty, students, admissions and more
The accessibility and responsive design considerations
The integrated nature of campaigns through ads on public transit, movie theatres, online and print all directing visitors to the website.

The lessons learned and practical tips for success.
View the presentation slide .pdf

Recent Blog Posts

The Countdown to #PSEWEB Is On!

We’re so pumped you’re joining us in London next week. Whether it’s your first #PSEWEB or you’re a repeat attendee, here are a few final updates to help make your experience the. best. ever. Plan Your Sessions With... Read more

Introducing: Your #PSEWEB 2018 Keynotes

We’re proud to announce the following keynotes for this year’s #PSEWEB! Rumeet Billan – Optimizing your Psycap Mindset Let’s face it: sometimes, our jobs can be mentally exhausting for a bucket full of different... Read more

Accommodations at #PSEWEB

Stay close to the fun right on campus at Ontario Hall Suites, the university’s newest suite-style residence space. There’s a block of private and semi-private rooms for folks who would like to bunk with a friend. Private room... Read more

Our Sponsors

Eduvation Logo
Digital Echidna