The Sessions

When design and functionality are not enough

Tuesday, July 29, 2014 at 10:20 AM

The success of a web transformation project is dependent on more than just design and functionality. That’s too limiting. It must be seen in the context of a comprehensive and inclusive marketing plan.

This presentation will outline a success story.
Vancouver Community College delivered a vibrant new website; won 3 awards at the MarCom awards; increased home page visits by 26% and significantly increased web inquiries from prospective students.

The presentation will outline:
The consultative approach to design with faculty, students, admissions and more
The accessibility and responsive design considerations
The integrated nature of campaigns through ads on public transit, movie theatres, online and print all directing visitors to the website.

The lessons learned and practical tips for success.
View the presentation slide .pdf

Recent Blog Posts

The Higher Education Social Media Landscape

Written by Paul Bradley  eQAfy, Data for better higher education websites and digital governance  NOTE FROM THE #PSEWEB EDITORIAL TEAM: eQAfy’s Paul Bradley is back on the #PSEWEB blog with a two-part overview analysis of the... Read more

DIY-ing Videos like a Pro

Written by Sarah Khan Communications Officer, Faculty of Arts & Science University of Toronto Videos have taken over our social media feeds, websites and presentations. In the post-secondary education communications environment, video... Read more

Canadian University and College CMS Use

NOTE FROM THE #PSEWEB EDITORIAL TEAM: Happy New Year, #PSEWEB Community! Our first post back is a guest article from eQAfy’s Paul Bradley about the use of content management systems by Canadian universities and colleges. eQAfy,... Read more

Our Sponsors