The Sessions

When design and functionality are not enough

Tuesday, July 29, 2014 at 10:20 AM

The success of a web transformation project is dependent on more than just design and functionality. That’s too limiting. It must be seen in the context of a comprehensive and inclusive marketing plan.

This presentation will outline a success story.
Vancouver Community College delivered a vibrant new website; won 3 awards at the MarCom awards; increased home page visits by 26% and significantly increased web inquiries from prospective students.

The presentation will outline:
The consultative approach to design with faculty, students, admissions and more
The accessibility and responsive design considerations
The integrated nature of campaigns through ads on public transit, movie theatres, online and print all directing visitors to the website.

The lessons learned and practical tips for success.
View the presentation slide .pdf

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