The Sessions

Webistars! How Seneca Uses Digital Information Sessions to Reach Prospective Students

Monday, July 25, 2016 at 2:30 PM

Location: Room 3

Seneca began delivering online info sessions in the summer of 2015. What started as an experiment has since become one of our most measurably successful recruitment tools. Seriously, some of our webinars have converted up to 50% of the attendees from prospects to students.

With the pool of captive high-school students decreasing year over year, Canadian postsecondary institutions are relying more on non-direct/mature students to help meet enrollment targets. The frustrating challenge and very painful reality is how to find and speak with these students – specifically, students who are genuinely interested in attending your institution. In this session find out how to create interesting, engaging and useful webinar content, find and reach your target audiences, promote your webinar and increase attendance, and measure your successes.

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